October 18, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in consistent stress: the push for softer, more breathable prints that people actually enjoy using, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That tension has actually formed how I select inks, pretreatments, and materials for custom-made garments tasks. For many years, I've discovered that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce lovely outcomes and genuine comfort, particularly for T shirt printing that requires to withstand day-to-day wear.

If you run a brand name, manage bulk t t-shirt orders, or simply desire your customized t-shirts to feel like a preferred from the first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The best option can make the distinction in between a shirt that gets worn as soon as and one that ends up being the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a film, water based inks take in into the fibers. That single particular discusses the majority of the benefits and trade-offs. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is frequently equivalent from the shirt itself. For custom-made t t-shirts developed for convenience, this is the course to the "retail feel" customers ask for.

There are 2 primary households: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the ideal base, but once you move into darker materials, you either require a heavier print or you switch to discharge. Release printing uses an activator that raises the dye from the material during curing, essentially whitening the t-shirt's color in the printed areas, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, frequently with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks normally consist of fewer unstable organic compounds than solvent-heavy options and avoid PVC altogether. Many are compliant with stringent standards like Oeko-Tex or satisfy retail screening regimes that ban particular phthalates and heavy metals. If you sell custom-made garments into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You also need to take a look at shop practices: filtration on your washout booth, recover chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge needs an activator, generally based upon zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation requirements. In a well-run store, direct exposure is controlled and waste is caught. If you're using print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and curing controls called in. Real sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not buy a graphic tee because they love the ink. They buy it due to the fact that the garment looks great, feels great, and keeps that character after repeated washing. Water based inks, consisting of discharge, offer you that broken-in convenience from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you often receive from heavy plastisol when you extend across the chest.

I keep a rack of contrast t-shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under extreme light, which some streetwear clients choose, but the user feedback corresponds: water based seems like a premium garment.

Color, protection, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the fabric's own dye. On white or heather light t-shirts, basic water based ink can hit tight Pantones with a measured ink mix and a clean mesh. On darker cotton, discharge includes variables. Various color lots discharge in a different way, even within the exact same brand and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, but you're still working with a background that is shifting as the dye is removed.

That's not a flaw, it becomes part of the medium. Numerous designers accept the a little vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color reproduction for corporate logo designs, either order test prints on the exact batch you plan to utilize or consider a water based underbase or hybrid approach where needed. For wholesale t shirts that will be dispersed nationally, put example approvals into your procedure so there are not a surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge only lifts the cotton part. That implies your color saturates the cotton while the polyester and rayon remain as-is, often yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, brilliant color on a poly blend, traditional plastisol or a specialized low-cure system might be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees introduces seams, folds, and irregular pressure that show up as blank micro-gaps. If you must print on ended up garments, anticipate small spaces along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry faster in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print room humidity in a stable variety, approximately 45 to 55 percent, to prevent premature drying. Manual press operators will notice how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and constant rate, lower clogging.

Curing is where numerous beginners miss the mark. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with adequate airflow makes the difference. You desire even heat across the belt and sufficient dwell to reach the maker's remedy temperature level throughout the ink layer, not just at the surface area. Shirts leaving the tunnel needs to be dry to the touch without any cool spots. For discharge, the chain reaction occurs throughout this minimum order quantity cure, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct cure and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I determine resilience by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and cracking. Water based prints reveal gradual softening and a gentle fade in the exact same method denim unwinds. Plastisol's failure mode is various, normally breaking if the ink layer is too thick or under-cured. For individualized shirts that require to look proficient at a household reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is typically similar to plastisol at the gallon level, however you invest more in shop environment and drying capability. On press, water based can be somewhat slower at setup since you pay closer attention to fit together, squeegee durometer, and off-contact. As soon as tuned, automobiles run at comparable speeds. Where it actually settles is in perceived worth. A soft print on a mid-tier blank typically feels premium without jumping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print as needed that needs over night turn-around and art changes continuously, direct-to-garment or DTF might be better operationally, though both have their own ecological and feel trade-offs. When you handle wholesale t shirts with numerous colorways and need to keep stock flexible, a flexible water based combination on light garments is effective, considering that you avoid the weight and stiffness that build up with multiple underbases in plastisol.

Design options that bring out the best in water based and discharge

Design preparation begins with the fabric color and ends with treating. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Very thin knockouts inside heavy flood areas can fill in with discharge, specifically on high-absorbency cotton. If you need razor negative space, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of trusting a digital mockup. A mockup can not record fiber interplay and dye lift.

When you should say no to discharge

There are times I advise against discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, specifically with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, especially reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to minor odor throughout curing, discharge days in the shop are visible. Well-managed air flow reduces this, however it belongs to the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles typically sink, and the effect is more satin than true metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that eliminates guesswork. An easy approach keeps surprises at bay and assists you hit deadlines for launches and events.

  • Decide on fabric first, then ink: pick one hundred percent ringspun cotton for discharge, or light, top quality cotton for standard water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is generally adequate to lock approvals, specifically for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and describe appropriate ranges for dark discharge prints, with images of previous work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for consumers, then verify your cure times so wash toughness matches the tag guidance.
  • Confirm environmental requirements: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: fast art modifications, small batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually become the default, but water based screen printing can fit POD if you organize catalog technique. For designs that are high volume even at small daily amounts, pre-burning screens and keeping a small stock of popular sizes lets you deliver exact same day with water based prints that feel much better than many DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD model depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I describe what they are buying. They get the soft hand that retail consumers equate with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the difference for a standard three-color front hit may be modest, often a small uplift that can be reduced the effects of by selecting a somewhat more economical blank. If the program is for wholesale t shirts going into shops or e-commerce at exceptional price points, the improvement in perceived worth more than covers the change.

For personalized shirts, such as charity runs or college clubs, choices matter. Offer a base cost with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Satisfying both lets you serve a broader market without diluting your craft.

Care instructions that customers really follow

Care labels typically read like legal disclaimers. Keep it basic and sensible so the shirt survives reality. Water based and discharge prints choose cooler washes and lower dryer heat, but they will endure typical laundering if appropriately cured. I suggest phrasing care suggestions in human terms on item pages: wash cold with comparable colors, topple dry low, avoid material softeners if you desire colors to stay crisp. The last note matters because some softeners can deposit films on fibers, dulling the visual contrast of fine lines.

I have actually tested these directions in-house: 2 identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly quicker fading of mid-tones, yet still looked excellent. That tolerance originates from appropriate remedy, not from babying the garment.

All over print concepts that do not battle the limitations

All over print captures attention, however printing flood coats on put together garments with water based inks can be unforgiving. Rather of fighting seams, design for them. Usage tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and sew. Brands that sell restricted runs can justify cut-and-sew for 100 to 300 pieces if the style necessitates it. The ended up garments check out as customized from a distance, which is the goal.

A brief anecdote from a hectic season

One spring we ran a series for a local music festival. The client desired soft black tees with a sunburst print that felt like it lived in the fabric. We sampled on 3 blacks from 2 mills. Batch one lifted easily with discharge, batch 2 remained stubbornly dark in the mid-rays of the artwork. We logged color lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the response. The outcome: consistent tees across 2,400 systems, each with a soft, breathable print that sold out by day two.

That task taught the crew to treat discharge like cooking, not chemistry on a chalkboard. The dish matters, but so does tasting and adjusting.

Common mistakes and how to prevent them

Most problems I see trace back to process, not the ink family. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temp for the best duration. Use a donut probe or an embedded thermochromic strip to determine real ink film temperature, not just dryer setpoints. Screen lockup is the 2nd. Keep a consistent rate on press, flood between prints, and control store humidity.

A third risk is ignoring material irregularity. If you change blanks mid-run due to the fact that a size is out of stock, you might see shifts in color. Build contingency into your buying. For brand names planning ahead, picking a standard blank and locking it with your supplier decreases surprises.

Final assistance for choosing your path

If your top priority is soft, breathable custom garments that consumers keep using, water based inks are worth the learning curve. Usage basic water based upon light garments for clean detail and matte color. Relocate to release on one hundred percent cotton when you want the softest prints on dark t-shirts. Accept and prepare for small color variation with discharge, especially across dye lots. For bulk t t-shirt orders, integrate in a single round of physical sampling on the actual blanks you will use, then record your settings and keep back a referral t-shirt for quality control.

If you run a print as needed brochure, take a water based pill of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not just on screens. When a consumer rubs their thumb across a print and feels absolutely nothing however fiber, you've won. That's the moment water based and discharge deliver, and why they should have a location in any serious store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.