What is the SEO

Are you wondering how the positioning of the website in the search engine really works or how to effectively start positioning your website? These questions are asked very often by people who start their adventure with promoting their company on the Internet. Below we will try to answer them as simply as possible.

What is positioning?
Positioning is an activity that allows you to increase the visibility of websites in search engines. Thanks to high positions in the search engine, websites are easier to find by their potential recipients. In the case of many industries, website positioning is a key service for the functioning of the company. Online stores are a good example. Without proper promotion in the search engine, they would not be possible.

How are the page rankings determined?
Users who enter specific keywords in search engines receive a list of websites as a search result. The order of these pages is determined by advanced Google algorithms. These algorithms analyze and calculate several hundred ranking factors. Then, based on these factors, pages are ranked and ranked in the search results for a specific keyword.

Keywords are "key"
A very important factor influencing the success of positioning is the selection of appropriate keywords. Most often, the client knows what phrases are the most important for him, but the task of the SEO agency is to evaluate them, help in the selection or suggest changes.
Thanks to the available tools (Keyword Planner), the agency can evaluate a given phrase in terms of its popularity (how many people search for a given phrase) and propose new phrases that the system suggests, and which the client may not have thought about. In order to select keywords, the pages of the competition are also analyzed.

Why is positioning necessary?
There are a lot of websites on the web that deal with the same things. Suppose we are positioning a store with sports shoes for running. This is another online store that offers an assortment similar to that of the competition. Usually, a new, fresh website of the store will be practically invisible in search engines immediately after launch. Why? Because websites that have been properly optimized are placed high in the search results, they have a lot of content and external links. The age of the domain is also important. The older it is, the better Google treats it and positions it higher.
Without positioning, we will not be able to compete with our older "colleagues". SEO actions should be taken as soon as possible, bearing in mind that their effect is not immediately visible. Positioning of websites is also necessary in the case of domains that have been operating for some time, but were not positioned or it was done incorrectly. It should be remembered that positioning is currently one of the most popular, cheapest and most profitable forms of generating traffic on the website.

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