November 3, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in constant stress: the push for softer, more breathable prints that individuals in fact delight in using, and the need to produce at scale without compromising the environment or the bottom line. That stress has formed how I pick inks, pretreatments, and materials for custom-made apparel projects. Over the years, I have actually discovered that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce lovely outcomes and genuine comfort, specifically for T t-shirt printing that needs to withstand everyday wear.

If you run a brand name, manage bulk t t-shirt orders, or merely desire your customized shirts to feel like a preferred from the first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The ideal option can make the difference between a shirt that gets used once and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and remedies into a movie, water based inks soak up into the fibers. That single characteristic discusses the majority of the benefits and trade-offs. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently identical from the t-shirt itself. For custom-made t t-shirts developed for convenience, this is the course to the "retail feel" clients ask for.

There are two primary households: basic water based and discharge. Standard water based ink works best on white or very light t-shirts. It can cover mid-tones with the best base, once you move into darker materials, you either require a much heavier print or you change to release. Discharge printing uses an activator that raises the color from the fabric during treating, essentially whitening the t-shirt's dye in the printed locations, then replaces it with your pigment. The end outcome is the softest possible print on dark cotton, frequently with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks generally include fewer unpredictable organic substances than solvent-heavy alternatives and avoid PVC completely. Many are compliant with rigorous standards like Oeko-Tex or fulfill retail screening programs that prohibit certain phthalates and heavy metals. If you sell customized clothing into business health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You also need to take a look at shop practices: purification on your washout booth, recover chemistry, energy usage on your clothes dryer, and even material sourcing. Discharge needs an activator, generally based on zinc formaldehyde sulfoxylate or comparable substances, which has its own handling and ventilation needs. In a well-run shop, exposure is managed and waste is recorded. If you're utilizing print as needed with a partner, ask how they deal with discharge effluent and whether they have air exchange and treating controls dialed in. Real sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not purchase a graphic tee because they love the ink. They buy it due to the fact that the garment looks great, feels great, and keeps that character after repeated washing. Water based inks, including discharge, provide you that broken-in convenience from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes receive from heavy plastisol when you stretch across the chest.

I keep a shelf of contrast shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the exact same art looks glossier and still pops more under harsh light, which some streetwear customers choose, but the wearer feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations form results

Color precision with water based inks refers control, humidity, and the material's own color. On white or heather light shirts, standard water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge adds variables. Different color lots discharge differently, even within the very same brand and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add guides the final color, but you're still dealing with a background that is moving as the dye is removed.

That's not a flaw, it becomes part of the medium. Lots of designers accept the slightly vintage character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand name demands laser-precise color reproduction for corporate logos, either order test prints on the precise batch you prepare to utilize or consider a water based underbase or hybrid technique where required. For wholesale t shirts that will be dispersed nationally, put example approvals into your procedure so there are no surprises at scale.

Fabric matters more than the majority of people think

A water based print is a collaboration between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge just lifts the cotton part. That implies your color fills the cotton while the polyester and rayon remain as-is, frequently yielding a heathered or speckled print that looks deliberate if you design for it. If your objective is flat, brilliant color on a poly mix, standard plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees introduces seams, folds, and irregular pressure that show up as blank micro-gaps. If you must print on completed garments, expect small spaces along seams, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry much faster in the screen, which works on material but can lock a mesh if you stop briefly too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print space humidity in a consistent variety, approximately 45 to affordable T shirt printing in Jacksonville 55 percent, to prevent early drying. Manual press operators will notice how quickly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and constant pace, decrease clogging.

Curing is where numerous newbies miss the mark. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with enough airflow makes the distinction. You desire even heat throughout the belt and sufficient dwell to reach the manufacturer's remedy temperature throughout the ink layer, not simply at the surface. T-shirts exiting the tunnel must be dry to the touch with no cool areas. For discharge, the chemical reaction takes T shirt printing prices Jacksonville place throughout this cure, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends upon appropriate remedy and fiber engagement. A well-cured water based print on cotton can outlive the shirt. I measure sturdiness by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual examination for fading and cracking. Water based prints reveal steady softening and a mild fade in the exact same way denim unwinds. Plastisol's failure mode is various, usually splitting if the ink layer is too thick or under-cured. For customized shirts that require to look proficient at a family reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, but the economics fall under familiar patterns. Water based ink itself is typically equivalent to plastisol at the gallon level, but you invest more in shop environment and drying capacity. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. Once tuned, automobiles run at comparable speeds. Where it really settles is in perceived worth. A soft print on a mid-tier blank often feels premium without jumping to the highest-cost shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that requires over night turnaround and art modifications constantly, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel compromises. When you take on wholesale t t-shirts with numerous colorways and should keep inventory flexible, a versatile water based combination on light garments is effective, because you prevent the weight and stiffness that accumulate with several underbases in plastisol.

Design options that bring out the very best in water based and discharge

Design preparation begins with the fabric color and ends with curing. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color glances through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can fill in with discharge, specifically on high-absorbency cotton. If you need razor negative area, separate the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of relying on a digital mockup. A mockup can not catch fiber interaction and dye lift.

When you should say no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can trigger dye migration, particularly with sublimated or cationic-dyed efficiency t-shirts, causing ghosting or brownish casts. Some garment dyes, specifically reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to small odor throughout curing, discharge days in the store are visible. Well-managed airflow alleviates this, however it belongs to the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles often sink, and the result is more satin than real metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or rely on a partner, established a workflow that removes guesswork. An easy approach keeps surprises at bay and helps you struck deadlines for launches and events.

  • Decide on material first, then ink: pick 100 percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Avoid high poly unless the heathered impact is desired.
  • Request test prints on the exact blanks: one shirt per colorway is generally sufficient to lock approvals, particularly for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and describe acceptable varieties for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for consumers, then verify your remedy times so clean durability matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: quick art changes, small batch sizes, and the requirement for a broad color range. Direct-to-garment has actually ended up being the default, but water based screen printing can fit POD if you organize catalog technique. For styles that are high volume even at small day-to-day quantities, pre-burning screens and keeping a small stock of popular sizes lets you ship same day with water based prints that feel better than many DTG outputs. It works best when you keep art to one or two colors and select light garments.

If your POD model depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I discuss what they are purchasing. They get the soft hand that retail clients correspond with quality, enhanced breathability, and compliance for delicate buyers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, often a small uplift that can be reduced the effects of by choosing a slightly more affordable blank. If the program is for wholesale t shirts going into stores or e-commerce at premium rate points, the improvement in perceived worth more than covers the change.

For individualized shirts, such as charity runs or college clubs, alternatives matter. Offer a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Satisfying both lets you serve a broader market without diluting your craft.

Care instructions that clients really follow

Care labels frequently read like legal disclaimers. Keep it basic and realistic so the t-shirt endures reality. Water based and discharge prints choose cooler washes and lower dryer heat, but they will endure regular laundering if effectively cured. I suggest phrasing care suggestions in human terms on product pages: wash cold with similar colors, tumble dry low, avoid fabric conditioners if you want colors to stay crisp. The last note matters due to the fact that some conditioners can deposit movies on fibers, dulling the visual contrast of great lines.

I have actually checked these directions in-house: 2 similar shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly quicker fading of mid-tones, yet still looked great. That tolerance comes from right cure, not from babying the garment.

All over print concepts that do not combat the limitations

All over print catches attention, however printing flood coats on put together garments with water based inks can be unforgiving. Instead of combating seams, style for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and sew. Brands that sell limited runs can justify cut-and-sew for 100 to 300 pieces if the design warrants it. The completed garments check out as customized from a distance, which is the goal.

A brief anecdote from a busy season

One spring we ran a series for a regional music festival. The client desired soft black tees with a sunburst print that seemed like it lived in the fabric. We sampled on 3 blacks from two mills. Batch one raised easily with discharge, batch 2 remained stubbornly dark in the mid-rays of the artwork. We logged color lot numbers, pivoted the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the response. The outcome: consistent tees across 2,400 systems, each with a soft, breathable print that sold out by day two.

That task taught the team to deal with discharge like cooking, not chemistry on a chalkboard. The dish matters, however so does tasting and adjusting.

Common pitfalls and how to prevent them

Most problems I see trace back to procedure, not the ink family. Under-curing is the very first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever hit the required temp for the ideal duration. Utilize a donut probe or an ingrained thermochromic strip to determine true ink film temperature level, not just clothes dryer setpoints. Screen lockup is the 2nd. Keep a consistent rate on press, flood between prints, and control store humidity.

A 3rd pitfall is neglecting material variability. If you change blanks mid-run since a size is out of stock, you might see shifts in color. Build contingency into your getting. For brands preparing ahead, choosing a standard blank and locking it with your supplier lowers surprises.

Final guidance for choosing your path

If your concern is soft, breathable custom apparel that customers keep using, water based inks are worth the learning curve. Usage basic water based upon light garments for tidy information and matte color. Transfer to discharge on one hundred percent cotton when you want the softest prints on dark t-shirts. Accept and prepare for slight color variation with discharge, particularly across dye lots. For bulk T shirt printing options Jacksonville t t-shirt orders, integrate in a single round of physical sampling on the real blanks you will utilize, then record your settings and hold back a referral t-shirt for quality control.

If you operate a print as needed catalog, carve out a water based capsule of finest sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are judged in the hands, not simply on screens. When a consumer rubs their thumb across a print and feels absolutely nothing however fiber, you have actually won. That's the moment water based and discharge provide, and why they deserve a location in any severe store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.