October 18, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

View on Google Maps
2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
Follow Us:

People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see 2 things in consistent stress: the push for softer, more breathable prints that people really delight in using, and the requirement to produce at scale without compromising the environment or the bottom line. That tension has formed how I pick inks, pretreatments, and fabrics for customized garments jobs. For many years, I've discovered that water based inks and discharge printing are not just buzzwords, they are practical tools that produce lovely results and genuine comfort, particularly for T shirt printing that requires to withstand everyday wear.

If you run a brand, manage bulk t t-shirt orders, or simply desire your tailored shirts to feel like a favorite from the first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The best option can make the difference in between a shirt that gets used as soon as and one that ends up being the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and cures into a movie, water based inks take in into the fibers. That single particular describes most of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is frequently equivalent from the t-shirt itself. For customized t t-shirts created for convenience, this is the course to the "retail feel" clients ask for.

There are two primary families: basic water based and discharge. Standard water based ink works best on white or very light shirts. It can cover mid-tones with the best base, once you move into darker fabrics, you either require a much heavier print or you switch to discharge. Discharge printing uses an activator that lifts the color from the material throughout treating, basically bleaching the shirt's color in the printed locations, then replaces it with your pigment. Completion outcome is the softest possible print on dark cotton, typically with impressive detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks generally contain less unstable organic substances than solvent-heavy alternatives and avoid PVC completely. Lots of are compliant with strict requirements like Oeko-Tex or fulfill retail testing regimes that ban specific phthalates and heavy metals. If you offer custom-made apparel into corporate health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You also require to take a look at store practices: filtering on your washout cubicle, reclaim chemistry, energy usage on your clothes dryer, and even material sourcing. Discharge needs an activator, generally based upon zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation requirements. In a well-run shop, exposure is controlled and waste is captured. If you're utilizing print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and curing controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not purchase a graphic tee due to the fact that they love the ink. They buy it due to the fact that the garment looks great, feels good, and keeps that character after repeated cleaning. Water based inks, including discharge, provide you that broken-in comfort from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you often get from heavy plastisol when you stretch throughout the chest.

I keep a rack of contrast t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear clients choose, but the wearer feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks is a matter of control, humidity, and the material's own color. On white or heather light shirts, basic water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge adds variables. Various color lots discharge differently, even within the very same brand name and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, but you're still working with a background that is moving as the dye is removed.

That's not a flaw, it becomes part of the medium. Numerous designers embrace the somewhat vintage character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand name demands laser-precise color recreation for business logos, either order test prints on the exact batch you plan to utilize or think about a water based underbase or hybrid technique where needed. For wholesale t shirts that will be distributed nationally, put example approvals into your procedure so there are not a surprises at scale.

Fabric matters more than many people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge only lifts the cotton part. That implies your color fills the cotton while the polyester and rayon stay as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your goal is flat, vivid color on a poly blend, conventional plastisol or a specialized low-cure system might be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and irregular pressure that appear as blank micro-gaps. If you need to print on ended up garments, anticipate small spaces along joints, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based DTG maintenance and troubleshooting inks behave in a different way on press. They dry quicker in the screen, which is useful on material however can lock a mesh if you pause too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting option at hand, and keep the print space humidity in a stable range, approximately 45 to 55 percent, to prevent early drying. Manual press operators will see how quickly a basic water based ink clears the screen compared to a heavy plastisol. Auto presses, with flood bars and constant pace, lower clogging.

Curing is where lots of newbies fizzle. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with enough airflow makes the distinction. You desire even heat throughout the belt and sufficient dwell to reach the maker's remedy temperature throughout the ink layer, not just at the surface. Shirts exiting the tunnel needs to be dry to the touch without any cool areas. For discharge, the chain reaction happens throughout this cure, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends upon proper cure and fiber engagement. A well-cured water based print on cotton can outlast the shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual evaluation for fading and breaking. Water based prints show gradual softening and a gentle fade in the exact same way jeans unwinds. Plastisol's failure mode is different, generally cracking if the ink layer is too thick or under-cured. For tailored shirts that need to look proficient at a household reunion and still be in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, however you invest more in shop environment and drying capacity. On press, water based can be somewhat slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. Once tuned, vehicles perform at similar speeds. Where it truly pays off is in perceived worth. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that requires over night turn-around and art modifications constantly, direct-to-garment or DTF might be better operationally, though both have their own ecological and feel compromises. When you take on wholesale t t-shirts with multiple colorways and must keep inventory flexible, a flexible water based combination on light garments is effective, since you prevent the weight and tightness that accumulate with several underbases in plastisol.

Design options that bring out the very best in water based and discharge

Design preparation begins with the material color and ends with curing. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color looks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can fill out with discharge, especially on high-absorbency cotton. If you require razor negative area, separate the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the actual garment rather than relying on a digital mockup. A mockup can not catch fiber interaction and color lift.

When you must say no to discharge

There are times I encourage versus discharge. Polyester-rich garments are top of the list. The activator can cause dye migration, specifically with sublimated or cationic-dyed efficiency shirts, resulting in ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor odor throughout treating, discharge days in the shop are visible. Well-managed air flow reduces this, however it is part of the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the result is more satin than true metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, set up a workflow that removes guesswork. An easy method keeps surprises at bay and helps you struck due dates for launches and events.

  • Decide on material initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Avoid high poly unless the heathered impact is desired.
  • Request test prints on the specific blanks: one t-shirt per colorway is usually enough to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and describe acceptable ranges for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for customers, then confirm your treatment times so wash toughness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: fast art changes, small batch sizes, and the need for a broad color gamut. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you arrange brochure strategy. For designs that are high volume even at little daily quantities, pre-burning screens and keeping a small stock of popular sizes lets you deliver very same day with water based prints that feel much better than many DTG outputs. It works best when you keep art to one or two colors and select light garments.

If your POD model counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When clients ask why a water based or discharge print costs more than a basic plastisol task, I discuss what they are buying. They get the soft hand that retail customers correspond with quality, enhanced breathability, and compliance for delicate buyers. On a per-shirt basis, the distinction for a basic three-color front hit might be modest, frequently a small uplift that can be reduced the effects of by picking a somewhat more economical blank. If the program is for wholesale t shirts going into shops or e-commerce at superior cost points, the improvement in perceived value more than covers the change.

For personalized shirts, such as charity runs or college clubs, alternatives matter. Deal a base cost with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care instructions that customers in fact follow

Care labels typically read like legal disclaimers. Keep it easy and realistic so the t-shirt survives real life. Water based and discharge prints prefer cooler washes and lower dryer heat, however they will withstand typical laundering if effectively cured. I recommend phrasing care ideas in human terms on item pages: wash cold with similar colors, tumble dry low, avoid material softeners if you want colors to stay crisp. The last note matters due to the fact that some conditioners can deposit movies on fibers, dulling the visual contrast of fine lines.

I have actually tested these instructions in-house: 2 identical shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed a little quicker fading of mid-tones, yet still looked excellent. That tolerance originates from proper treatment, not from babying the garment.

All over print concepts that do not battle the limitations

All over print captures attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of battling joints, style for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and stitch. Brands that sell limited runs can validate cut-and-sew for 100 to 300 pieces if the style warrants it. The finished garments check out as custom-made from a distance, which is the goal.

A quick anecdote from a busy season

One spring we ran a series for a regional music celebration. The client wanted soft black tees with a sunburst print that seemed like it resided in the material. We tested on three blacks from two mills. Batch one raised easily with discharge, batch 2 stayed stubbornly dark in the mid-rays of the artwork. We logged color lot numbers, pivoted the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the reaction. The result: constant tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the team to treat discharge like cooking, not chemistry on a blackboard. The recipe matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most issues I see trace back to process, not the ink family. Under-curing is the first culprit. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temp for the ideal period. Use a donut probe or an embedded thermochromic strip to determine true ink movie temperature, not simply clothes dryer setpoints. Screen lockup is the second. Keep a consistent speed on press, flood between prints, and control store humidity.

A 3rd risk is neglecting material variability. If you switch blanks mid-run because a size runs out stock, you may see shifts in color. Develop contingency into your acquiring. For brand names preparing ahead, selecting a basic blank and locking it with your provider minimizes surprises.

Final guidance for picking your path

If your concern is soft, breathable customized clothing that clients keep using, water based inks deserve the learning curve. Usage basic water based on light garments for tidy information and matte color. Transfer to release on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for minor color difference with discharge, especially throughout color lots. For bulk t t-shirt orders, build in a single round of physical sampling on the actual blanks you will utilize, then record your settings and keep back a recommendation shirt for quality control.

If you run a print on demand catalog, take a water based capsule of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not simply on screens. When a client rubs their thumb across a print and feels absolutely nothing but fiber, you've won. That's the moment water based and discharge provide, and why they should have a location in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.