October 18, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent tension: the push for softer, more breathable prints that individuals really take pleasure in using, and the need to produce at scale without jeopardizing the environment or the bottom line. That stress has formed how I pick inks, pretreatments, and materials for custom apparel projects. Throughout the years, I've learned that water based inks and discharge printing are not just buzzwords, they are practical tools that produce lovely outcomes and real comfort, specifically for T shirt printing that needs to stand up to daily wear.

If you run a brand name, handle bulk t shirt orders, or just desire your customized t-shirts to feel like a favorite from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The right option can make the difference between a t-shirt that gets worn as soon as and one that becomes the go-to.

What water based ink in fact is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and treatments into a film, water based inks take in into the fibers. That single particular discusses the majority of the benefits and compromises. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is typically equivalent from the t-shirt itself. For custom-made t shirts created for convenience, this is the path to the "retail feel" clients ask for.

There are two main families: basic water based and discharge. Basic water based ink works best on white or really light t-shirts. It can cover mid-tones with the right base, once you move into darker materials, you either require a heavier print or you change to release. Discharge printing utilizes an activator that raises the dye from the fabric throughout curing, essentially bleaching the shirt's color in the printed locations, then changes it with your pigment. The end outcome is the softest possible print on dark cotton, typically with impressive detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unload the chemistry and the workflow. Water based inks usually contain fewer unstable organic substances than solvent-heavy options and avoid PVC entirely. Lots of are compliant with stringent requirements like Oeko-Tex or fulfill retail screening routines that ban particular phthalates and heavy metals. If you sell custom-made apparel into corporate health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system concept. Ink is one part. You likewise require to look at store practices: filtering on your washout cubicle, reclaim chemistry, energy usage on your clothes dryer, and even fabric sourcing. Discharge needs an activator, usually based upon zinc formaldehyde sulfoxylate or comparable substances, which has its own handling and ventilation needs. In a well-run shop, exposure is managed and waste is recorded. If you're utilizing print as needed with a partner, ask how they deal with discharge effluent and whether they have air exchange and treating controls called in. Real sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not buy a graphic tee due to the fact that they love the ink. They purchase it since the garment looks great, feels excellent, and keeps that character after duplicated washing. Water based inks, consisting of discharge, offer you that broken-in convenience from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes obtain from heavy plastisol when you extend across the chest.

I keep a shelf of comparison shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed a little, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under extreme light, which some streetwear customers choose, however the user feedback corresponds: water based feels like a premium garment.

Color, protection, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the material's own dye. On white or heather light t-shirts, basic water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge includes variables. Various dye lots discharge in a different way, even within the exact same brand name and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the final color, but you're still dealing with a background that is moving as the color is removed.

That's not a flaw, it's part of the medium. Many designers welcome the a little vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand needs laser-precise color reproduction for corporate logo designs, either order test prints on the exact batch you plan to utilize or think about a water based underbase or hybrid technique where required. For wholesale t shirts that will be dispersed nationally, put example approvals into your procedure so there are no surprises at scale.

Fabric matters more than the majority of people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge just lifts the cotton portion. That indicates your color saturates the cotton while the polyester and rayon remain as-is, frequently yielding a heathered or speckled print that looks deliberate if you style for it. If your goal is flat, brilliant color on a poly mix, traditional plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and inconsistent pressure that show up as blank micro-gaps. If you need to print on finished garments, expect small voids along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry much faster in the screen, which works on fabric however can lock a mesh if you pause too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting service at hand, and keep the print space humidity in a stable range, roughly 45 to 55 percent, to avoid early drying. Manual press operators will notice how quickly a standard water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and constant pace, minimize clogging.

Curing is where many beginners miss the mark. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with adequate airflow makes the difference. You desire even heat across the belt and adequate dwell to reach the manufacturer's cure temperature level throughout the ink layer, not just at the surface area. T-shirts exiting the tunnel should be dry to the touch with no cool spots. For discharge, the chemical reaction takes place throughout this remedy, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends upon appropriate treatment and fiber engagement. A well-cured water based print on cotton can outlive the shirt. I determine durability by standardized wash tests, 10 to 20 local t shirt printer cycles at warm, topple dry medium, then visual assessment for fading and splitting. Water based prints show gradual softening and a mild fade in the same way denim relaxes. Plastisol's failure mode is various, generally breaking if the ink layer is too thick or under-cured. For personalized t-shirts that require to look proficient at a family reunion and still be in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall under familiar patterns. Water based ink itself is often equivalent to plastisol at the gallon level, however you invest more in shop environment and drying capability. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. As soon as tuned, automobiles run at similar speeds. Where it truly settles is in perceived value. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that needs overnight turnaround and art modifications constantly, direct-to-garment or DTF might be much better operationally, though both have their own environmental and feel trade-offs. When you handle wholesale t shirts with numerous colorways and must keep stock versatile, a versatile water based scheme on light garments is effective, considering that you prevent the weight and stiffness that collect with several underbases in plastisol.

Design choices that highlight the very best in water based and discharge

Design preparation begins with the material color and ends with curing. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color peeks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Very thin knockouts inside heavy flood locations can fill in with discharge, particularly on high-absorbency cotton. If you need razor negative area, different the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the actual garment rather than trusting a digital mockup. A mockup can not catch fiber interplay and dye lift.

When you must say no to discharge

There are times I encourage versus discharge. Polyester-rich garments are top of the list. The activator can trigger color migration, specifically with sublimated or cationic-dyed efficiency shirts, leading to ghosting or brownish casts. Some garment dyes, especially reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to small smell throughout curing, discharge days in the store are obvious. Well-managed airflow mitigates this, however it becomes part of the process.

If a customer needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the impact is more satin than true metal. For high-opacity neons on dark t-shirts that need to be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or rely on a partner, set up a workflow that removes guesswork. An easy technique keeps surprises at bay and assists you hit due dates for launches and events.

  • Decide on material first, then ink: select 100 percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the specific blanks: one shirt per colorway is normally sufficient to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for consumers, then confirm your remedy times so clean sturdiness matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restraints: quick art modifications, little batch sizes, and the requirement for a broad color range. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you organize brochure method. For designs that are high volume even at little everyday amounts, pre-burning screens and keeping a little stock of popular sizes lets you deliver very same day with water based prints that feel better than lots of DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I discuss what they are purchasing. They get the soft hand that retail consumers relate with quality, improved breathability, and compliance for delicate purchasers. On a per-shirt basis, the distinction for a basic three-color front hit may be modest, typically a small uplift that can be reduced the effects of by choosing a somewhat more affordable blank. If the program is for wholesale t t-shirts going into shops or e-commerce at premium cost points, the improvement in perceived value more than covers the change.

For customized shirts, such as charity runs or college clubs, options matter. Deal a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Meeting both lets you serve a larger market without diluting your craft.

Care guidelines that clients actually follow

Care labels frequently check out like legal disclaimers. Keep it easy and reasonable so the shirt makes it through reality. Water based and discharge prints prefer cooler washes and lower dryer heat, however they will endure typical laundering if properly treated. I recommend phrasing care suggestions in human terms on item pages: wash cold with similar colors, topple dry low, prevent fabric conditioners if you desire colors to stay crisp. The last note matters since some conditioners can transfer movies on fibers, dulling the visual contrast of fine lines.

I've evaluated these instructions in-house: two identical shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed a little much faster fading of mid-tones, yet still looked great. That tolerance originates from right treatment, not from babying the garment.

All over print ideas that do not fight the limitations

All over print catches attention, however printing flood coats on put together garments with water based inks can be unforgiving. Instead of combating seams, style for DTG vs screen printing them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and stitch. Brand names that sell restricted runs can justify cut-and-sew for 100 to 300 pieces if the style requires it. The completed garments read as custom-made from a range, which is the goal.

A short anecdote from a busy season

One spring we ran a series for a local music celebration. The customer wanted soft black tees with a sunburst print that seemed like it resided in the material. We tested on 3 blacks from 2 mills. Batch one lifted cleanly with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The result: constant tees throughout 2,400 systems, each with a soft, breathable print that sold out by day two.

That job taught the team to deal with discharge like cooking, not chemistry on a chalkboard. The recipe matters, but so does tasting and adjusting.

Common pitfalls and how to avoid them

Most problems I see trace back to procedure, not the ink family. Under-curing is the very first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever hit the required temp for the right period. Use a donut probe or an embedded thermochromic strip to determine real ink movie temperature level, not just dryer setpoints. Screen lockup is the 2nd. Keep a constant rate on press, flood between prints, and control shop humidity.

A third mistake is ignoring material variability. If you switch blanks mid-run because a size is out of stock, you might see shifts in color. Build contingency into your acquiring. For brand names planning ahead, picking a basic blank and locking it with your provider lowers surprises.

Final assistance for selecting your path

If your concern is soft, breathable customized apparel that consumers keep using, water based inks are worth the learning curve. Use standard water based upon light garments for tidy detail and matte color. Move to release on 100 percent cotton when you want the softest prints on dark t-shirts. Accept and plan for small color variance with discharge, specifically throughout dye lots. For bulk t t-shirt orders, build in a single round of physical sampling on the actual blanks you will use, then document your settings and hold back a referral t-shirt for quality control.

If you run a print as needed catalog, carve out a water based capsule of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty results and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a customer rubs their thumb throughout a print and feels nothing but fiber, you've won. That's the moment water based and discharge provide, and why they deserve a location in any severe shop or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.