October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in constant tension: the push for softer, more breathable prints that individuals in fact enjoy using, and the need to produce at scale without compromising the environment or the bottom line. That stress has formed how I pick inks, pretreatments, and materials for customized apparel jobs. Throughout the years, I've learned that water based inks and discharge printing are not just buzzwords, they are useful tools that produce lovely results and real convenience, especially for T t-shirt printing that requires to stand up to everyday wear.

If you run a brand name, handle bulk t shirt orders, or just desire your personalized t-shirts to feel like a preferred from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The right option can make the difference in between a t-shirt that gets used as soon as and one that ends up being the go-to.

What water based ink in fact is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and treatments into a movie, water based inks soak up into the fibers. That single characteristic discusses most of the benefits and compromises. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often indistinguishable from the t-shirt itself. For customized t shirts developed for comfort, this is the path to the "retail feel" clients ask for.

There are two primary households: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the right base, once you move into darker materials, you either need a much heavier print or you change to discharge. Discharge printing uses an activator that raises the dye from the fabric during curing, essentially whitening the t-shirt's color in the printed areas, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, frequently with exceptional detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks generally include fewer unstable organic compounds than solvent-heavy alternatives and avoid PVC completely. Many are compliant with strict requirements like Oeko-Tex or satisfy retail testing regimes that ban specific phthalates and heavy metals. If you offer custom-made garments into corporate wellness programs, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system concept. Ink is one part. You likewise need to take a look at store practices: purification on your washout cubicle, recover chemistry, energy usage on your dryer, and even material sourcing. Discharge needs an activator, typically based on zinc formaldehyde sulfoxylate or similar compounds, which has its own handling and ventilation needs. In a well-run shop, exposure is controlled and waste is caught. If you're utilizing print as needed with a partner, ask how they deal with discharge effluent and whether they have air exchange and curing controls dialed in. Real sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee due to the fact that they love the ink. They purchase it because the garment looks excellent, feels great, and keeps that character after duplicated cleaning. Water based inks, consisting of discharge, offer you that broken-in comfort from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases receive from heavy plastisol when you extend throughout the chest.

I keep a shelf of contrast shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under harsh light, which some streetwear customers prefer, however the wearer feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations form results

Color accuracy with water based inks refers control, humidity, and the fabric's own dye. On white or heather light t-shirts, standard water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge includes variables. Various dye lots discharge in a different way, even within the exact same brand and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add guides the last color, but you're still working with a background that is shifting as the color is removed.

That's not a defect, it becomes part of the medium. Many designers accept the slightly classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name needs laser-precise color recreation for business logo designs, either order test prints on the precise batch you prepare to utilize or think about a water based underbase or hybrid method where needed. For wholesale t t-shirts that will be distributed nationally, put swatch approvals into your procedure so there are not a surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and drinks ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge only lifts the cotton part. That suggests your color saturates the cotton while the polyester and rayon stay as-is, often yielding a heathered or speckled print that looks intentional if you style for it. If your goal is flat, vibrant color on a poly mix, conventional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces seams, folds, and irregular pressure that appear as blank micro-gaps. If you must print on finished garments, expect little spaces along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry Heat press vs screen printing faster in the screen, which is useful on material however can lock a mesh if you pause too long. Running a higher mesh for information, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print room humidity in a consistent range, roughly 45 to 55 percent, to prevent early drying. Manual press operators will observe how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and consistent pace, reduce clogging.

Curing is where lots of novices fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with adequate air flow makes the difference. You want even heat across the belt and sufficient dwell to reach the maker's remedy temperature throughout the ink layer, not just at the surface. Shirts leaving the tunnel ought to be dry to the touch with no cool areas. For discharge, the chain reaction takes place during this treatment, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on correct remedy and fiber engagement. A well-cured water based print on cotton can last longer than the t-shirt. I determine sturdiness by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual examination for fading and cracking. Water based prints reveal steady softening and a gentle fade in the same method denim unwinds. Plastisol's failure mode is different, normally splitting if the ink layer is too thick or under-cured. For customized t-shirts that require to look good at a family reunion and still be in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs differ regionally, however the economics fall under familiar patterns. Water based ink itself is typically equivalent to plastisol at the gallon level, but you invest more in store environment and drying capability. On press, water based can be a little slower at setup because you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, automobiles run at similar speeds. Where it actually pays off remains in perceived value. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print on demand that requires over night turnaround and art changes constantly, direct-to-garment or DTF may be much better operationally, though both have their own ecological and feel trade-offs. When you take on wholesale t shirts with numerous colorways and should keep stock versatile, a flexible water based scheme on light garments is efficient, since you prevent the weight and tightness that collect with numerous underbases in plastisol.

Design choices that bring out the very best in water based and discharge

Design preparation begins with the fabric color and ends with curing. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color glimpses through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill in with discharge, particularly on high-absorbency cotton. If you need razor unfavorable space, separate the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than relying on a digital mockup. A mockup can not record fiber interaction and color lift.

When you need to state no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can cause dye migration, especially with sublimated or cationic-dyed efficiency shirts, leading to ghosting or brownish casts. Some garment dyes, specifically reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is sensitive to small smell throughout treating, discharge days in the shop are obvious. Well-managed airflow mitigates this, but it belongs to the process.

If a customer requires metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the impact is more satin than real metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or count on a partner, set up a workflow that eliminates guesswork. A simple approach keeps surprises at bay and helps you struck due dates for launches and events.

  • Decide on fabric first, then ink: pick 100 percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Prevent high poly unless the heathered effect is desired.
  • Request test prints on the precise blanks: one shirt per colorway is typically sufficient to lock approvals, particularly for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and describe appropriate ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for clients, then verify your remedy times so clean toughness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: quick art modifications, little batch sizes, and the requirement for a broad color range. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you organize brochure method. For designs that are high volume even at small daily amounts, pre-burning screens and keeping a little stock of popular sizes lets you ship very same day with water based prints that feel better than many DTG outputs. It works best when you keep art to one or two colors and select light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Clients who appreciate touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a fundamental plastisol job, I discuss what they are buying. They get the soft hand that retail clients correspond with quality, enhanced breathability, and compliance for sensitive purchasers. On a per-shirt basis, the difference for a standard three-color front hit may be modest, typically a little uplift that can be reduced the effects of by selecting a somewhat more affordable blank. If the program is for wholesale t shirts going into stores or e-commerce at superior cost points, the enhancement in perceived worth more than covers the change.

For customized t-shirts, such as charity runs or college clubs, alternatives matter. Deal a base cost with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some clients optimize for cost, others for feel. Satisfying both lets you serve a broader market without diluting your craft.

Care guidelines that customers in fact follow

Care labels often check out like legal disclaimers. Keep it simple and practical so the shirt endures reality. Water based and discharge prints choose cooler washes and lower clothes dryer heat, however they will sustain regular laundering if appropriately cured. I suggest phrasing care pointers in human terms on item pages: wash cold with similar colors, topple dry low, prevent material conditioners if you want colors to remain crisp. The last note matters due to the fact that merchandise printing some softeners can transfer movies on fibers, dulling the visual contrast of fine lines.

I have actually evaluated these directions in-house: 2 identical t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat faster fading of mid-tones, yet still looked great. That tolerance comes from correct remedy, not from babying the garment.

All over print ideas that do not combat the limitations

All over print catches attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of combating joints, style for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and sew. Brand names that offer restricted runs can validate cut-and-sew for 100 to 300 pieces if the style necessitates it. The ended up garments read as customized from a range, which is the goal.

A brief anecdote from a hectic season

One spring we ran a series for a local music celebration. The customer wanted soft black tees with a sunburst print that seemed like it resided in the fabric. We tested on 3 blacks from 2 mills. Batch one lifted cleanly with discharge, batch 2 remained stubbornly dark in the mid-rays of the artwork. We logged color lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the response. The result: constant tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That task taught the crew to treat discharge like cooking, not chemistry on a chalkboard. The recipe matters, however so does tasting and adjusting.

Common mistakes and how to avoid them

Most problems I see trace back to procedure, not the ink family. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never struck the required temp for the right duration. Utilize a donut probe or an ingrained thermochromic strip to determine true ink film temperature, not simply clothes dryer setpoints. Screen lockup is the second. Keep a consistent rate on press, flood in between prints, and control shop humidity.

A third risk is overlooking fabric irregularity. If you change blanks mid-run since a size runs out stock, you may see shifts in color. Develop contingency into your buying. For brand names preparing ahead, picking a basic blank and Pantone color matching locking it with your supplier minimizes surprises.

Final assistance for picking your path

If your concern is soft, breathable custom-made clothing that consumers keep using, water based inks are worth the learning curve. Use basic water based on light garments for clean detail and matte color. Transfer to discharge on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for minor color difference with discharge, particularly across dye lots. For bulk t shirt orders, integrate in a single round of physical sampling on the actual blanks you will use, then document your settings and hold back a reference t-shirt for quality control.

If you operate a print as needed catalog, carve out a water based pill of best sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty results and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not simply on screens. When a client rubs their thumb across a print and feels absolutely nothing but fiber, you've won. That's the moment water based and discharge deliver, and why they are worthy of a location in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.