November 3, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in continuous stress: the push for softer, more breathable prints that individuals really take pleasure in using, and the need to unique custom t shirts produce at scale without jeopardizing the environment or the bottom line. That stress has actually formed how custom t shirts printing I select inks, pretreatments, and fabrics for customized apparel projects. Over the years, I've found out that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce beautiful results and real comfort, specifically for T shirt printing that needs to stand up to day-to-day wear.

If you run a brand, handle bulk t shirt orders, or merely desire your personalized shirts to seem like a favorite from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The best choice can make the difference between a t-shirt that gets worn once and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and cures into a movie, water based inks soak up into the fibers. That single particular discusses the majority of the advantages and compromises. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently indistinguishable from the t-shirt itself. For custom-made t shirts developed for comfort, this is the path to the "retail feel" clients ask for.

There are two main families: basic water based and discharge. Standard water based ink works best on white or very light shirts. It can cover mid-tones with the ideal base, but once you move into darker fabrics, you either need a heavier print or you switch to discharge. Release printing uses an activator that lifts the color from the material throughout curing, basically whitening the shirt's color in the printed locations, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, typically with impressive detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks generally consist of fewer unpredictable organic substances than solvent-heavy alternatives and prevent PVC entirely. Many are compliant with rigorous requirements like Oeko-Tex or fulfill retail screening routines that ban specific phthalates and heavy metals. If you offer custom-made garments into business health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You also need to look at shop practices: purification on your washout cubicle, recover chemistry, energy use on your clothes dryer, and even material sourcing. Discharge requires an activator, usually based on zinc formaldehyde sulfoxylate or comparable substances, which has its own handling and ventilation requirements. In a well-run store, exposure is controlled and waste is captured. If you're using print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls dialed in. Real sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee due to the fact that they like the ink. They purchase it due to the fact that the garment looks excellent, feels good, and keeps that character after repeated cleaning. Water based inks, including discharge, offer you that broken-in comfort from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you often receive from heavy plastisol when you stretch throughout the chest.

I keep a rack of contrast t-shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear clients choose, however the wearer feedback corresponds: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks refers control, humidity, and the material's own dye. On white or heather light shirts, standard water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Different color lots discharge differently, even within the same brand and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the last color, but you're still working with a background that is moving as the color is removed.

That's not a defect, it belongs to the medium. Many designers welcome the a little classic character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand demands laser-precise color reproduction for corporate logo designs, either order test prints on the specific batch you plan to use or consider a water based underbase or hybrid method where required. For wholesale t t-shirts that will be dispersed nationally, put example approvals into your procedure so there are not a surprises at scale.

Fabric matters more than many people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge just lifts the cotton portion. That suggests your color fills the cotton while the polyester and rayon remain as-is, frequently yielding a heathered or speckled print that looks deliberate if you design for it. If your objective is flat, vivid color on a poly mix, traditional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees presents seams, folds, and irregular pressure that appear as blank micro-gaps. If you need to print on ended up garments, anticipate little spaces along joints, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry quicker in the screen, which works on material but can lock a mesh if you pause too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting service at hand, and keep the print space humidity in a constant range, approximately 45 to 55 percent, to avoid premature drying. Manual press operators will observe how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Auto presses, with flood bars and consistent rate, decrease clogging.

Curing is where numerous newbies fizzle. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with enough airflow makes the distinction. You desire even heat throughout the belt and adequate dwell to reach the manufacturer's cure temperature level throughout the ink layer, not just at the surface. Shirts leaving the tunnel ought to be dry to the touch without any cool spots. For discharge, the chain reaction takes place throughout this cure, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct remedy and fiber engagement. A well-cured water based print on cotton can outlive the shirt. I determine durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual evaluation for fading and cracking. Water based prints show steady softening and a mild fade in the very same way jeans unwinds. Plastisol's failure mode is various, usually splitting if the ink layer is too thick or under-cured. For personalized t-shirts that require to look proficient at a family reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, but the economics fall under familiar patterns. Water based ink itself is frequently comparable to plastisol at the gallon level, however you invest more in shop environment and drying capability. On press, water based can be a little slower at setup because you pay closer attention to fit together, squeegee durometer, and off-contact. As soon as tuned, vehicles perform at comparable speeds. Where it really settles is in perceived value. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs over night turn-around and art changes continuously, direct-to-garment or DTF may be much better operationally, though both have their own environmental and feel compromises. When you take on wholesale t t-shirts with several colorways and must keep stock flexible, a flexible water based scheme on light garments is efficient, given that you prevent the weight and stiffness that collect with several underbases in plastisol.

Design choices that highlight the best in water based and discharge

Design planning starts with the material color and ends with curing. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the t-shirt color peeks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill in with discharge, especially on high-absorbency cotton. If you need razor unfavorable area, different the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than relying on a digital mockup. A mockup can not catch fiber interaction and dye lift.

When you ought to say no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can trigger dye migration, specifically with sublimated or cationic-dyed efficiency t-shirts, leading to ghosting or brownish casts. Some garment dyes, specifically reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to small odor during treating, discharge days in the store are visible. Well-managed air flow alleviates this, however it is part of the process.

If a customer needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles frequently sink, and the effect is more satin than true metal. For high-opacity neons on dark shirts that must be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or count on a partner, established a workflow that gets rid of guesswork. An easy approach keeps surprises at bay and helps you hit due dates for launches and events.

  • Decide on fabric initially, then ink: pick one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the exact blanks: one t-shirt per colorway is usually adequate to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and describe acceptable ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for consumers, then verify your remedy times so wash durability matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restraints: fast art modifications, small batch sizes, and the need for a broad color gamut. Direct-to-garment has become the default, but water based screen printing can fit POD if you organize catalog method. For designs that are high volume even at small day-to-day amounts, pre-burning screens and keeping a small stock of popular sizes lets you deliver same day with water based prints that feel better than many DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD model counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a fundamental plastisol task, I describe what they are buying. They get the soft hand that retail consumers relate with quality, enhanced breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a basic three-color front hit may be modest, frequently a small uplift that can be reduced the effects of by picking a somewhat custom t shirts for teams more economical blank. If the program is for wholesale t t-shirts going into stores or e-commerce at premium rate points, the enhancement in viewed worth more than covers the change.

For customized shirts, such as charity runs or college clubs, alternatives matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients optimize for cost, others for feel. Fulfilling both lets you serve a larger market without diluting your craft.

Care guidelines that customers in fact follow

Care labels often read like legal disclaimers. Keep it basic and reasonable so the shirt survives real life. Water based and discharge prints prefer cooler washes and lower dryer heat, however they will withstand normal laundering if correctly treated. I recommend phrasing care pointers in human terms on product pages: wash cold with comparable colors, topple dry low, prevent fabric softeners if you desire colors to remain crisp. The last note matters since some conditioners can deposit movies on fibers, dulling the visual contrast of fine lines.

I've evaluated these directions T shirt printing for events in-house: two identical t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed a little much faster fading of mid-tones, yet still looked excellent. That tolerance comes from proper remedy, not from babying the garment.

All over print concepts that do not combat the limitations

All over print catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Instead of battling joints, style for them. Use tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and sew. Brands that offer restricted runs can justify cut-and-sew for 100 to 300 pieces if the style requires it. The ended up garments check out as custom from a distance, which is the goal.

A quick anecdote from a busy season

One spring we ran a series for a regional music celebration. The customer desired soft black tees with a sunburst print that felt like it lived in the fabric. We tested on 3 blacks from two mills. Batch one raised easily with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the response. The outcome: consistent tees throughout 2,400 systems, each with a soft, breathable print that offered out by day two.

That task taught the team to treat discharge like cooking, not chemistry on a chalkboard. The recipe matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most issues I see trace back to process, not the ink family. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never hit the required temperature for the ideal duration. Use a donut probe Jacksonville T shirt printing for events or an ingrained thermochromic strip to determine true ink movie temperature, not just clothes dryer setpoints. Screen lockup is the second. Keep a constant speed on press, flood between prints, and control shop humidity.

A 3rd risk is neglecting material variability. If you switch blanks mid-run because a size runs out stock, you may see shifts in color. Develop contingency into your buying. For brand names planning ahead, choosing a basic blank and locking it with your supplier lowers surprises.

Final assistance for picking your path

If your concern is soft, breathable customized apparel that clients keep wearing, water based inks deserve the knowing curve. Use standard water based on light garments for tidy information and matte color. Move to discharge on one hundred percent cotton when you want the softest prints on dark t-shirts. Accept and plan for small color variance with discharge, specifically across dye lots. For bulk t shirt orders, integrate in a single round of physical tasting on the actual blanks you will utilize, then record your settings and keep back a referral t-shirt for quality control.

If you operate a print on demand catalog, take a water based pill of best sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not simply on screens. When a consumer rubs their thumb across a print and feels nothing but fiber, you've won. That's the moment water based and discharge provide, and why they deserve a location in any major shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.