October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent stress: the push for softer, more breathable prints that people in fact take pleasure in wearing, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That stress has shaped how I choose inks, pretreatments, and fabrics for custom-made apparel jobs. For many years, I have actually found out that water based inks and discharge printing are not just buzzwords, they are useful tools that produce beautiful outcomes and real convenience, particularly for T shirt printing that needs to stand up to daily wear.

If you run a brand, handle bulk t t-shirt orders, or merely desire your individualized shirts to feel like a preferred from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The ideal choice can make the distinction in between a shirt that gets worn once and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and cures into a film, water based inks absorb into the fibers. That single particular discusses most of the advantages and compromises. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is typically identical from the t-shirt itself. For custom t shirts developed for comfort, this is the path to the "retail feel" clients ask for.

There are two primary households: basic water based and discharge. Standard water based ink works best on white or really light t-shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either require a heavier print or you switch to release. Discharge printing utilizes an activator that lifts the dye from the fabric during treating, essentially bleaching the shirt's color in the printed locations, then changes it with your pigment. The end outcome is the softest possible print on dark cotton, typically with outstanding detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks generally contain less volatile natural compounds than solvent-heavy options and avoid PVC entirely. Many are certified with strict requirements like Oeko-Tex or fulfill retail testing routines that prohibit specific phthalates and heavy metals. If you offer customized clothing into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You also require to look at store practices: purification on your washout cubicle, recover chemistry, energy use on your dryer, and even fabric sourcing. Discharge requires an activator, typically based upon zinc formaldehyde sulfoxylate or similar compounds, which has its own handling and ventilation needs. In a well-run store, exposure is controlled and waste is captured. If you're using print on demand with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not buy a graphic tee because they love the ink. They purchase it since the garment looks great, feels good, and keeps that character after duplicated cleaning. Water based inks, consisting of discharge, provide you that broken-in convenience from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases receive from heavy plastisol when you stretch across the chest.

I keep a rack of comparison t-shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under harsh light, which some streetwear clients choose, however the user feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and Screen mesh count the fabric's own color. On white or heather light shirts, basic water based ink can strike tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge includes variables. Various color lots discharge in a different way, even within the same brand and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, but you're still working with a background that is shifting as the dye is removed.

That's not a defect, it's part of the medium. Many designers accept the somewhat vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name needs laser-precise color recreation for corporate logo designs, either order test prints on the specific batch you plan to utilize or think photo t shirts about a water based underbase or hybrid approach where needed. For wholesale t shirts that will be dispersed nationally, put example approvals into your process so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge just lifts the cotton part. That suggests your color fills the cotton while the polyester and rayon remain as-is, often yielding a heathered or speckled print that looks deliberate if you style for it. If your goal is flat, vivid color on a poly mix, conventional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces joints, folds, and inconsistent pressure that show up as blank micro-gaps. If you need to print on completed garments, anticipate small voids along seams, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry faster in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a greater mesh for information, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print room humidity in a stable variety, roughly 45 to 55 percent, to avoid early drying. Manual press operators will observe how quickly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and consistent rate, lower clogging.

Curing is where numerous beginners fizzle. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with enough airflow makes the distinction. You desire even heat throughout the belt and adequate dwell to reach the maker's remedy temperature throughout the ink layer, not simply at the surface. T-shirts exiting the tunnel needs to be dry to the touch without any cool spots. For discharge, the chain reaction happens throughout this cure, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on correct remedy and fiber engagement. A well-cured water based print on cotton can outlive the t-shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual examination for fading and cracking. Water based prints reveal progressive softening and a mild fade in the very same method jeans relaxes. Plastisol's failure mode is various, typically cracking if the ink layer is too thick or under-cured. For personalized shirts that require to look proficient at a family reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs differ regionally, however the economics fall under familiar patterns. Water based ink itself is typically equivalent to plastisol at the gallon level, but you invest more in shop environment and drying capacity. On press, water based can be a little slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. Once tuned, cars perform at comparable speeds. Where it actually settles remains in viewed value. A soft print on a mid-tier blank often feels premium without jumping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art fits the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that needs overnight turnaround and art modifications continuously, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel compromises. When you handle wholesale t shirts with several colorways and need to keep inventory versatile, a flexible water based combination on light garments is efficient, since you prevent the weight and tightness that build up with multiple underbases in plastisol.

Design options that draw out the best in water based and discharge

Design planning starts with the material color and ends with treating. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color glances through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill out with discharge, particularly on high-absorbency cotton. If you require razor negative space, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment instead of relying on a digital mockup. A mockup can not catch fiber interaction and dye lift.

When you need to say no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, especially with sublimated or cationic-dyed efficiency shirts, resulting in ghosting or brownish casts. Some garment dyes, especially reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to small smell during curing, discharge days in the store are noticeable. Well-managed air flow reduces this, but it belongs to the process.

If a customer requires metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles often sink, and the effect is more satin than true metal. For high-opacity neons on dark shirts that need to be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or rely on a partner, established a workflow that eliminates uncertainty. A basic method keeps surprises at bay and helps you hit due dates for launches and events.

  • Decide on material first, then ink: pick 100 percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the specific blanks: one shirt per colorway is typically adequate to lock approvals, particularly for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with photos of previous work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for clients, then validate your treatment times so wash toughness matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restrictions: quick art modifications, small batch sizes, and the need for a broad color gamut. Direct-to-garment has ended up being the default, however water based screen printing can fit POD if you arrange catalog method. For styles that are high volume even at small daily amounts, pre-burning screens and keeping a little stock of popular sizes lets you deliver very same day with water based prints that feel better than many DTG outputs. It works best when you keep art to one or two colors and choose light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I explain what they are purchasing. They get the soft hand that retail customers relate with quality, improved breathability, and compliance for sensitive purchasers. On a per-shirt basis, the difference for a standard three-color front hit might be modest, typically a small uplift that can be reduced the effects of by picking a somewhat more affordable blank. If the program is for wholesale t t-shirts going into shops or e-commerce at premium rate points, the enhancement in perceived value more than covers the change.

For personalized t-shirts, such as charity runs or college clubs, alternatives matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care instructions that customers actually follow

Care labels frequently check out like legal disclaimers. Keep it easy and reasonable so the t-shirt survives real life. Water based and discharge prints choose cooler washes and lower clothes dryer heat, however they will withstand normal laundering if properly cured. I suggest phrasing care tips in human terms on product pages: wash cold with comparable colors, tumble dry low, prevent fabric softeners if you want colors to stay crisp. The last note matters since some conditioners can deposit films on fibers, dulling the visual contrast of great lines.

I have actually evaluated these directions in-house: 2 similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly quicker fading of mid-tones, yet still looked great. That tolerance originates from proper cure, not from babying the garment.

All over print ideas that do not combat the limitations

All over print catches attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of fighting seams, design for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and stitch. Brand names that sell restricted runs can validate cut-and-sew for 100 to 300 pieces if the design necessitates it. The finished garments check out as customized from a range, which is the goal.

A short anecdote from a hectic season

One spring we ran a series for a regional music festival. The customer desired soft black tees with a sunburst print that seemed like it resided in the fabric. We tested on three blacks from two mills. Batch one lifted easily with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the reaction. The result: constant tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the crew to treat discharge like cooking, not chemistry on a chalkboard. The dish matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most issues I see trace back to procedure, not the ink family. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temp for the right duration. Use a donut probe or an ingrained thermochromic strip to determine true ink movie temperature, not simply dryer setpoints. Screen lockup is the second. Keep a constant speed on press, flood in between prints, and control store humidity.

A third risk is ignoring fabric irregularity. If you change blanks mid-run since a size runs out stock, you might see shifts in color. Construct contingency into your buying. For brand names preparing ahead, picking a basic blank and locking it with your provider reduces surprises.

Final guidance for selecting your path

If your top priority is soft, breathable custom-made garments that clients keep wearing, water based inks are worth the learning curve. Use basic water based on light garments for clean information and matte color. Move to discharge on one hundred percent cotton when you want the softest prints on dark t-shirts. Accept and plan for minor color variance with discharge, specifically across color lots. For bulk t shirt orders, build in a single round of physical sampling on the actual blanks you will utilize, then record your settings and keep back a recommendation t-shirt for quality control.

If you operate a print on demand catalog, carve out a water based capsule of best sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized results and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a customer rubs their thumb throughout a print and feels absolutely nothing but fiber, you have actually won. That's the moment water based and discharge provide, and why they should have a place in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.