October 18, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in consistent stress: the push for softer, more breathable prints that people actually take pleasure in using, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That tension has formed how I pick inks, pretreatments, and fabrics for customized garments jobs. Throughout the years, I've found out that water based inks and discharge printing are not just buzzwords, they are practical tools that produce gorgeous results and real convenience, especially for T shirt printing that requires to stand up to daily wear.

If you run a brand, manage bulk t t-shirt orders, or merely desire your tailored t-shirts to seem like a preferred from the first wash, it deserves understanding how these ink systems work, where they shine, and where they require care. The right choice can make the distinction between a t-shirt that gets used when and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a movie, water based inks soak up into the fibers. That single characteristic explains most of the advantages and trade-offs. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is typically identical from the shirt itself. For custom t shirts created for convenience, this is the course to the "retail feel" customers ask for.

There are two primary families: basic water based and discharge. Standard water based ink works best on white or very light shirts. It can cover mid-tones with the ideal base, but once you move full color prints into darker materials, you either require a heavier print or you switch to release. Discharge printing uses an activator that raises the color from the material during curing, basically bleaching the t-shirt's color in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, often with impressive detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing slogan if you unload the chemistry and the workflow. Water based inks normally contain less unpredictable organic substances than solvent-heavy alternatives and avoid PVC entirely. Numerous are certified with rigorous requirements like Oeko-Tex or fulfill retail screening programs that prohibit specific phthalates and heavy metals. If you offer customized garments into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You likewise require to take a look at shop practices: filtration on your washout cubicle, reclaim chemistry, energy usage on your clothes dryer, and even material sourcing. Discharge needs an activator, usually based on zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation needs. In a well-run shop, exposure is controlled and waste is recorded. If you're using print on demand with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "preferred tee" factor

Most people do not buy a graphic tee due to the fact that they love the ink. They purchase it due to the fact that the garment looks excellent, feels great, and keeps that character after duplicated washing. Water based inks, consisting of discharge, provide you that broken-in comfort from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you often receive from heavy plastisol when you stretch across the chest.

I keep a rack of contrast t-shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear customers choose, however the wearer feedback is consistent: water based seems like a premium garment.

Color, coverage, and how expectations form results

Color accuracy with water based inks is a matter of control, humidity, and the fabric's own dye. On white or heather light shirts, basic water based ink can hit tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge adds variables. Different color lots discharge differently, even within the exact same brand name and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add guides the final color, however you're still working with a background that is moving as the dye is removed.

That's not a defect, it's DTG printing part of the medium. Many designers accept the a little vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color reproduction for business logos, either order test prints on the specific batch you prepare to utilize or consider a water based underbase or hybrid method where needed. For wholesale t t-shirts that will be dispersed nationally, put example approvals into your procedure so there are not a surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge just lifts the cotton portion. That indicates your color saturates the cotton while the polyester and rayon stay as-is, frequently yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, vibrant color on a poly blend, conventional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees Gildan blanks introduces seams, folds, and inconsistent pressure that appear as blank micro-gaps. If you should print on completed garments, anticipate small voids along seams, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry faster in the screen, which is useful on material however can lock a mesh if you pause too long. Running a higher mesh for detail, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting option at hand, and keep the print space humidity in a stable variety, approximately 45 to 55 percent, to avoid early drying. Manual press operators will discover how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and consistent rate, minimize clogging.

Curing CMYK screen printing is where lots of novices fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with adequate air flow makes the difference. You want even heat throughout the belt and adequate dwell to reach the maker's treatment temperature throughout the ink layer, not simply at the surface. T-shirts leaving the tunnel must be dry to the touch without any cool spots. For discharge, the chain reaction happens during this remedy, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon proper treatment and fiber engagement. A well-cured water based print on cotton can last longer than the shirt. I determine durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual inspection for fading and splitting. Water based prints show progressive softening and a gentle fade in the same way denim unwinds. Plastisol's failure mode is different, generally splitting if the ink layer is too thick or under-cured. For individualized t-shirts that require to look good at a family reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, however the economics fall under familiar patterns. Water based ink itself is frequently equivalent to plastisol at the gallon level, however you invest more in store environment and drying capability. On press, water based can be a little slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, autos run at similar speeds. Where it actually pays off is in perceived worth. A soft print on a mid-tier blank typically feels premium without jumping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs over night turnaround and art changes constantly, direct-to-garment or DTF may be much better operationally, though both have their own environmental and feel compromises. When you take on wholesale t shirts with several colorways and must keep stock flexible, a versatile water based combination on light garments is effective, given that you prevent the weight and tightness that accumulate with multiple underbases in plastisol.

Design choices that highlight the very best in water based and discharge

Design planning begins with the material color and ends with treating. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color peeks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood locations can fill in with discharge, especially on high-absorbency cotton. If you require razor negative space, separate the art to print unfavorable shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment rather than relying on a digital mockup. A mockup can not catch fiber interaction and color lift.

When you must state no to discharge

There are times I recommend versus discharge. Polyester-rich garments are leading of the list. The activator can cause color migration, especially with sublimated or cationic-dyed performance t-shirts, leading to ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to small smell during treating, discharge days in the store are visible. Well-managed airflow alleviates this, but it belongs to the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles typically sink, and the impact is more satin than real metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or depend on a partner, established a workflow that gets rid of guesswork. A simple method keeps surprises at bay and helps you hit deadlines for launches and events.

  • Decide on fabric initially, then ink: pick 100 percent ringspun cotton for discharge, or light, high-quality cotton for basic water based. Avoid high poly unless the heathered effect is desired.
  • Request test prints on the exact blanks: one shirt per colorway is typically sufficient to lock approvals, particularly for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and describe appropriate varieties for dark discharge prints, with pictures of previous work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for consumers, then verify your cure times so clean sturdiness matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own constraints: quick art changes, small batch sizes, and the requirement for a broad color gamut. Direct-to-garment has become the default, but water based screen printing can fit POD if you organize catalog method. For styles that are high volume even at small daily quantities, pre-burning screens and keeping a small stock of popular sizes lets you deliver exact same day with water based prints that feel much better than many DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Clients who appreciate touch will notice.

Pricing, margins, and interacting value

When clients ask why a water based or discharge print costs more than a fundamental plastisol task, I describe what they are buying. They get the soft hand that retail customers correspond with quality, enhanced breathability, and compliance for sensitive purchasers. On a per-shirt basis, the distinction for a standard three-color front hit might be modest, often a small uplift that can be reduced the effects of by picking a slightly more economical blank. If the program is for wholesale t t-shirts entering into boutiques or e-commerce at superior cost points, the enhancement in perceived worth more than covers the change.

For individualized t-shirts, such as charity runs or college clubs, options matter. Deal a base rate with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers enhance for cost, others for feel. Meeting both lets you serve a broader market without diluting your craft.

Care guidelines that consumers actually follow

Care labels often check out like legal disclaimers. Keep it basic and practical so the t-shirt survives real life. Water based and discharge prints choose cooler washes and lower dryer heat, but they will endure normal laundering if effectively treated. I suggest phrasing care tips in human terms on product pages: wash cold with similar colors, tumble dry low, avoid material softeners if you want colors to remain crisp. The last note matters due to the fact that some softeners can transfer films on fibers, dulling the visual contrast of fine lines.

I have actually tested these instructions in-house: two similar t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat quicker fading of mid-tones, yet still looked great. That tolerance comes from right cure, not from babying the garment.

All over print ideas that do not combat the limitations

All over print catches attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of combating seams, design for them. Use tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks deliberate when it breaks at hems. Additionally, run panel printing and stitch. Brand names that sell limited runs can justify cut-and-sew for 100 to 300 pieces if the style warrants it. The finished garments check out as custom from a range, which is the goal.

A quick anecdote from a hectic season

One spring we ran a series for a regional music celebration. The customer wanted soft black tees with a sunburst print that felt like it lived in the material. We sampled on three blacks from 2 mills. Batch one raised easily with discharge, batch 2 stayed stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, pivoted the ink mix by adding a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The outcome: consistent tees throughout 2,400 units, each with a soft, breathable print that sold out by day two.

That task taught the team to deal with discharge like cooking, not chemistry on a blackboard. The recipe matters, but so does tasting and adjusting.

Common mistakes and how to prevent them

Most issues I see trace back to procedure, not the ink household. Under-curing is the very first culprit. Water based ink that feels dry can still be under-cured if the core of the print never ever hit the required temp for the ideal period. Utilize a donut probe or an ingrained thermochromic strip to measure true ink movie temperature level, not simply dryer setpoints. Screen lockup is the 2nd. Keep a consistent rate on press, flood between prints, and control store humidity.

A third mistake is disregarding fabric irregularity. If you change blanks mid-run due to the fact that a size runs out stock, you might see shifts in color. Construct contingency into your buying. For brand names preparing ahead, selecting a standard blank and locking it with your provider reduces surprises.

Final guidance for picking your path

If your concern is soft, breathable custom clothing that consumers keep using, water based inks are worth the knowing curve. Use basic water based upon light garments for clean information and matte color. Transfer to release on 100 percent cotton when you want the softest prints on dark shirts. Accept and prepare for minor color difference with discharge, especially across dye lots. For bulk t Heat press vs screen printing shirt orders, build in a single round of physical tasting on the real blanks you will utilize, then document your settings and keep back a referral t-shirt for quality control.

If you run a print on demand catalog, carve out a water based capsule of finest sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not just on screens. When a client rubs their thumb across a print and feels absolutely nothing however fiber, you have actually won. That's the minute water based and discharge provide, and why they deserve a location in any severe store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.