October 18, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in continuous stress: the push for softer, more breathable prints that people really delight in wearing, and the requirement to produce at scale without compromising the environment or the bottom line. That stress has formed how I choose inks, pretreatments, and fabrics for custom-made apparel jobs. Over the years, I've found out that water based inks and discharge printing are not simply buzzwords, they are useful tools that produce stunning results and real convenience, especially for T shirt printing that needs to stand up to daily wear.

If you run a brand, manage bulk t shirt orders, or just want your individualized t-shirts to seem like a preferred from the first wash, it deserves comprehending how these ink systems work, where they shine, and where they require care. The best option can make the difference in between a t-shirt that gets worn once and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a film, water based inks take in into the fibers. That single characteristic explains the majority of the advantages and compromises. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently equivalent from the shirt itself. For custom-made t shirts created for convenience, this is the course to the "retail feel" clients ask for.

There are 2 main families: standard water based and discharge. Standard water based ink works best on white or very light shirts. It can cover mid-tones with the best base, once you move into darker fabrics, you either need a heavier print or you switch to release. Discharge printing uses an activator that lifts the color from the fabric throughout curing, basically whitening the shirt's color in the printed areas, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, frequently with exceptional detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing slogan if you unload the chemistry and the workflow. Water based inks usually consist of fewer unpredictable natural substances than solvent-heavy alternatives and avoid PVC altogether. Many are certified with rigorous standards like Oeko-Tex or meet retail screening regimes that prohibit particular phthalates and heavy metals. If you offer custom-made garments into corporate health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You likewise need to take a look at shop practices: purification on your washout cubicle, reclaim chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge needs an activator, typically based on zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation requirements. In a well-run shop, exposure is controlled and waste is captured. If you're utilizing print on demand with a partner, ask how they manage discharge effluent and whether they have air exchange and curing controls dialed in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee due to the fact that they enjoy the ink. They buy it since the garment looks good, feels great, and keeps that character after repeated washing. Water based inks, including discharge, give you that broken-in comfort from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes get from heavy plastisol when you stretch throughout the chest.

I keep a shelf of comparison shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed somewhat, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under extreme light, which some streetwear clients choose, however the user feedback is consistent: water based feels like a premium garment.

Color, protection, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and the material's own dye. On white or heather light shirts, basic water based ink can strike tight Pantones with a determined ink mix and a clean mesh. On darker cotton, design your own shirt discharge adds variables. Different color lots discharge in a different way, even within the same brand name and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, but you're still working with a background that is shifting as the dye is removed.

That's not a flaw, it becomes part of the medium. Lots of designers accept the a little classic character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand demands laser-precise color reproduction for business logos, either order test prints on the specific batch you plan to utilize or consider a water based underbase or hybrid approach where required. For wholesale t t-shirts that will be distributed nationally, put example approvals into your process so there are no surprises at scale.

Fabric matters more than many people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and drinks ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge only lifts the cotton portion. That suggests your color saturates the cotton while the polyester and rayon remain as-is, frequently yielding a heathered or speckled print that looks deliberate if you design for it. If your objective is flat, vibrant color on a poly mix, standard plastisol or a specialized low-cure system may be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees introduces joints, folds, and irregular pressure that appear as blank micro-gaps. If you should print on ended up garments, anticipate little spaces along joints, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry much faster in the screen, which works on material but can lock a mesh if you stop briefly too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting option at hand, and keep the print space humidity in a stable range, approximately 45 to 55 percent, to avoid early drying. Manual press operators will discover how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and consistent speed, lower clogging.

Curing is where numerous beginners miss the mark. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with enough airflow makes the difference. You want even heat throughout the belt and adequate dwell to reach the producer's treatment temperature level throughout the ink layer, not simply at the surface. Shirts exiting the tunnel ought to be dry to the touch without any cool spots. For discharge, the chemical reaction happens throughout this cure, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate treatment and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I determine sturdiness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and splitting. Water based prints reveal steady softening and a mild fade in the same way denim relaxes. Plastisol's failure mode is various, typically cracking if the ink layer is too thick or under-cured. For customized t-shirts that need to look good at a household reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is often equivalent to plastisol at the gallon level, however you invest more in store environment and drying capability. On press, water based can be slightly slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. Once tuned, vehicles perform at comparable speeds. Where it truly pays off is in viewed worth. A soft print on a mid-tier blank often feels premium without jumping to the highest-cost shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that requires over night turnaround and art changes continuously, direct-to-garment or DTF might be better operationally, though both have their own ecological and feel trade-offs. When you handle wholesale t t-shirts with several colorways and should keep stock flexible, a versatile water based combination on light garments is efficient, because you avoid the weight and stiffness that build up with numerous underbases in plastisol.

Design options that draw out the very best in water based and discharge

Design preparation starts with the material color and ends with curing. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood locations can fill out with discharge, specifically on high-absorbency cotton. If you need razor negative space, separate the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment instead of relying on a digital mockup. A mockup can not record fiber interaction and dye lift.

When you must say no to discharge

There are times I advise versus discharge. Polyester-rich garments are top of the list. The activator can cause dye migration, especially with sublimated or cationic-dyed efficiency t-shirts, leading to ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to small odor throughout treating, discharge days in the shop are visible. Well-managed air flow alleviates this, but it becomes part of the process.

If a customer needs metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the impact is more satin than true metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or count on a partner, established a workflow that eliminates uncertainty. An easy method keeps surprises at bay and assists you struck deadlines for launches and events.

  • Decide on material initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Avoid high poly unless the heathered effect is desired.
  • Request test prints on the specific blanks: one t-shirt per colorway is normally enough to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and describe acceptable varieties for dark discharge prints, with photos of previous work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for clients, then verify your cure times so wash resilience matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restraints: quick art changes, small batch sizes, and the requirement for a broad color range. Direct-to-garment has ended up being the default, however water based screen printing can fit POD if you organize catalog method. For styles that are high volume even at little daily quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship very same day with water based prints that feel much better than many DTG outputs. It works finest when you keep art to a couple of colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print heat transfer vinyl costs more than a basic plastisol task, I explain what they are purchasing. They get the soft hand that retail consumers correspond with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a standard three-color front hit may be modest, often a small uplift that can be neutralized by selecting a slightly more affordable blank. If the program is for wholesale t shirts going into shops or e-commerce at superior price points, the improvement in perceived value more than covers the change.

For personalized shirts, such as charity runs or college clubs, alternatives matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers enhance for expense, others for feel. Satisfying both lets you serve a wider market without diluting your craft.

Care guidelines that consumers in fact follow

Care labels typically check out like legal disclaimers. Keep it easy and reasonable so the t-shirt makes it through real life. Water based and discharge prints prefer cooler washes and lower dryer heat, but they will withstand typical laundering if effectively cured. I recommend phrasing care ideas in human terms on item pages: wash cold with comparable colors, topple dry low, avoid fabric conditioners if you desire colors to remain crisp. The last note matters due to the fact that some softeners can transfer films on fibers, dulling the visual contrast of great lines.

I've evaluated these instructions in-house: 2 similar shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly faster fading of mid-tones, yet still looked great. That tolerance originates from appropriate treatment, not from babying the garment.

All over print concepts that do not battle the limitations

All over print captures attention, but printing flood coats on assembled garments with water based inks can be unforgiving. Instead of fighting seams, design for them. Usage tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and stitch. Brands that sell minimal runs can justify cut-and-sew for 100 to 300 pieces if the style warrants it. The completed garments read as custom-made from a distance, which is the goal.

A short anecdote from a hectic season

One spring we ran a series for a local music festival. The customer wanted soft black tees with a sunburst print that felt like it resided in the fabric. We tested on three blacks from two mills. Batch one lifted cleanly with discharge, batch two remained stubbornly dark in the mid-rays of the artwork. We logged color lot numbers, pivoted the ink mix by adding a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to complete the reaction. The outcome: consistent tees across 2,400 systems, each with a soft, breathable print that sold out by day two.

That task taught the team to treat discharge like cooking, not chemistry on a chalkboard. The recipe matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most problems I see trace back to procedure, not the ink family. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever hit the needed temperature for the best period. Utilize a donut probe or an embedded thermochromic strip to measure real ink film temperature level, not just dryer setpoints. Screen lockup is the 2nd. Keep a consistent pace on press, flood between prints, and control shop humidity.

A 3rd risk is disregarding material irregularity. If you change blanks mid-run due to the fact that a size runs out stock, you may see shifts in color. Construct contingency into your acquiring. For brands planning ahead, selecting a standard blank and locking it with your supplier reduces surprises.

Final assistance for choosing your path

If your concern is soft, breathable custom-made garments that clients keep using, water based inks are worth the knowing curve. Usage basic water based upon light garments for tidy detail and matte color. Move to release on 100 percent cotton when you desire the softest prints on dark shirts. Accept and plan for minor color difference with discharge, especially across dye lots. For bulk t shirt orders, integrate in a single round of physical tasting on the actual blanks you will use, then record your settings and hold back a referral t-shirt for quality control.

If you run a print as needed catalog, carve out a water based capsule of finest sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a client rubs their thumb across a print and feels absolutely nothing but fiber, you have actually won. That's the minute water based and discharge deliver, and why they are worthy of a location in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.