November 3, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in constant tension: the push for softer, more breathable prints that individuals actually delight in using, and the need to produce at scale without compromising the environment or the bottom line. That stress has formed how I select inks, pretreatments, and materials for customized apparel projects. Over the years, I've found out that water based inks and discharge printing are not simply buzzwords, they are useful tools that produce gorgeous outcomes and genuine convenience, specifically for T t-shirt printing that requires to stand up to day-to-day wear.

If you run a brand, handle bulk t t-shirt orders, or simply want your individualized t-shirts to seem like a favorite from the very first wash, it deserves comprehending how these ink systems work, where they shine, and where they require care. The right choice can make the distinction in between a t-shirt that gets used when and one that ends up being the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and cures into a movie, water based inks take in into the fibers. That single characteristic explains most of the advantages and trade-offs. Prints feel soft since you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is typically identical from the t-shirt itself. For custom t t-shirts designed for convenience, this is the path to the "retail feel" clients ask for.

There are two primary families: standard water based and discharge. Basic water based ink works best on white or really light t-shirts. It can cover mid-tones with the best base, once you move into darker materials, you either require a much heavier print or you switch to release. Release printing utilizes an activator that raises the dye from the fabric during treating, basically whitening the shirt's color in the printed areas, then changes it with your pigment. The end outcome is the softest possible print on dark cotton, typically with exceptional detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks usually contain less unstable natural compounds than solvent-heavy alternatives and avoid PVC entirely. Many are compliant with high quality custom t shirts rigorous requirements like Oeko-Tex or satisfy retail testing routines that prohibit particular phthalates and heavy metals. If you sell custom-made apparel into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You likewise require to take a look at shop practices: purification on your washout cubicle, recover chemistry, energy usage on your clothes dryer, and even fabric sourcing. Discharge requires an activator, typically based on zinc formaldehyde sulfoxylate or comparable substances, which has its own handling and ventilation needs. In a well-run shop, exposure is managed and waste is captured. If you're utilizing print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee because they enjoy the ink. They purchase it due to the fact that the garment looks good, feels excellent, and keeps that character after repeated washing. Water based inks, including discharge, offer you that broken-in convenience from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you often receive from heavy plastisol when you stretch throughout the chest.

I keep a shelf of contrast t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed somewhat, and the t-shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear customers prefer, however the wearer feedback corresponds: water based seems like a premium garment.

Color, coverage, and how expectations form results

Color accuracy with water based inks refers control, humidity, and the material's own dye. On white or heather light t-shirts, standard water based ink can hit tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Different dye lots discharge differently, even within the very same brand and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the last color, however you're still dealing with a background that is shifting as the dye is removed.

That's not a flaw, it belongs to the medium. Lots of designers embrace the somewhat classic character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand demands laser-precise color recreation for business logos, either order test prints on the precise batch you plan to utilize or consider a water based underbase or hybrid approach where needed. For wholesale t t-shirts that will be dispersed nationally, put example approvals into your procedure so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just raises the cotton portion. That implies your color fills the cotton while the polyester and rayon stay as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your objective is flat, brilliant color on a poly mix, standard plastisol or a specialized low-cure system might be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees presents joints, folds, and irregular pressure that appear as blank micro-gaps. If you should print on ended up garments, expect small voids along joints, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry much faster in the screen, which works on material but can lock a mesh if you stop briefly too long. Running a greater mesh for information, state 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting service at hand, and keep the print room humidity in a stable variety, roughly 45 to 55 percent, to avoid premature drying. Manual press operators will observe how quickly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and consistent rate, decrease clogging.

Curing is where lots of novices miss the mark. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with adequate air flow makes the difference. You desire even heat throughout the belt and sufficient dwell to reach the manufacturer's treatment temperature level throughout the ink layer, not simply at the surface. Shirts leaving the tunnel needs to be dry to the touch with no cool areas. For discharge, the chemical reaction happens during this remedy, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on correct cure and fiber engagement. A well-cured water based print on cotton can outlive the shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual assessment for fading and cracking. Water based prints reveal steady softening and a gentle fade in the same method jeans relaxes. Plastisol's failure mode is different, typically splitting if the ink layer is too thick or under-cured. For personalized shirts that need to look proficient at a family reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, however the economics fall under familiar patterns. Water based ink itself is often equivalent to plastisol at the gallon level, however you invest more in shop environment and drying capacity. On press, water based can be slightly slower at setup since you pay closer attention to fit together, squeegee durometer, and off-contact. Once tuned, automobiles run at comparable speeds. Where it truly pays off is in perceived worth. A soft print on a mid-tier blank frequently feels premium without leaping to the highest-cost shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art fits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs overnight turn-around and art changes continuously, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel compromises. When you handle wholesale t shirts with several colorways and should keep inventory versatile, a flexible water based combination on light garments is effective, since you avoid the weight and tightness that accumulate with several underbases in plastisol.

Design choices that draw out the best in water based and discharge

Design preparation begins with the material color and ends with curing. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill in with discharge, specifically on high-absorbency cotton. If you need razor negative area, different the art to print unfavorable shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of relying on a digital mockup. A mockup can not catch fiber interplay and dye lift.

When you need to say no to discharge

There are times I recommend versus discharge. Polyester-rich garments are top of the list. The activator can trigger color migration, specifically with sublimated or cationic-dyed efficiency t-shirts, resulting in ghosting or brownish casts. Some garment dyes, specifically reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is custom Jacksonville t shirts for groups delicate to small smell during treating, discharge days in the store are obvious. Well-managed airflow alleviates this, however it belongs to the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles often sink, and the impact is more satin than real metal. For high-opacity neons on dark shirts that must be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or rely on a partner, established a workflow that removes guesswork. A simple approach keeps surprises at bay and assists you hit due dates for launches and events.

  • Decide on material initially, then ink: pick one hundred percent ringspun cotton for discharge, or light, high-quality cotton for basic water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the exact blanks: one t-shirt per colorway is normally sufficient to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with images of prior work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for customers, then verify your treatment times so clean resilience matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restrictions: quick art changes, small batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you organize catalog method. For styles that are high volume even at small day-to-day amounts, pre-burning screens and keeping a little stock of popular sizes lets you deliver very same day with water based prints that feel better than numerous DTG outputs. It works finest when you keep art to one or two colors and select light garments.

If your POD model depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a standard plastisol task, I explain what they are purchasing. They get the soft hand that retail clients equate with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a standard three-color front hit may be modest, frequently a little uplift that can be reduced the effects of by picking a slightly more cost-effective blank. If the program is for wholesale t t-shirts going into shops or e-commerce at superior rate points, the enhancement in viewed value more than covers the change.

For customized t-shirts, such as charity runs or college clubs, options matter. Offer a base price with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for cost, others for feel. Fulfilling both lets you serve a larger market without diluting your craft.

Care guidelines that customers actually follow

Care labels typically read like legal disclaimers. Keep it simple and reasonable so the t-shirt survives reality. Water based and discharge prints choose cooler washes and lower dryer heat, however they will endure normal laundering if effectively cured. I recommend phrasing care pointers in human terms on item pages: wash cold with comparable colors, tumble dry low, avoid fabric softeners if you desire colors to stay crisp. The last note matters due to the fact that some softeners can deposit movies on fibers, dulling the visual contrast of fine lines.

I've evaluated these instructions in-house: two similar shirts, one washed cold and dried best custom t shirts Jacksonville low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed a little quicker fading of mid-tones, yet still looked excellent. That tolerance comes from appropriate cure, not from babying the garment.

All over print concepts that do not combat the limitations

All over print catches attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of combating joints, style for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and stitch. Brand names that offer minimal runs can justify cut-and-sew for 100 to 300 pieces if the style necessitates it. The completed garments check out as custom-made from a distance, which is the goal.

A brief anecdote from a busy season

One spring we ran a series for a regional music festival. The client desired soft black tees with a sunburst print that felt like it resided in the fabric. We sampled on 3 blacks from two mills. Batch one lifted cleanly with discharge, batch two remained stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the reaction. The outcome: consistent tees throughout 2,400 units, each with a soft, breathable print that sold out by day two.

That job taught the crew to treat discharge like cooking, not chemistry on a blackboard. The recipe matters, however so does tasting and adjusting.

Common mistakes and how to avoid them

Most issues I see trace back to procedure, not the ink family. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temp for the best duration. Use a donut probe or an ingrained thermochromic strip to measure true ink film temperature, not just dryer setpoints. T shirt printing designs Jacksonville Screen lockup is the 2nd. Keep a constant speed on press, flood in between prints, and control shop humidity.

A third risk is disregarding fabric variability. If you change blanks mid-run because a size runs out stock, you might see shifts in color. Construct contingency into your acquiring. For brand names planning ahead, picking a basic blank and locking it with your provider reduces surprises.

Final guidance for selecting your path

If your top priority is soft, breathable customized garments that consumers keep wearing, water based inks are worth the knowing curve. Usage basic water based on light garments for tidy detail and matte color. Transfer to release on 100 percent cotton when you want the softest prints on dark t-shirts. Accept and prepare for slight color difference with discharge, especially throughout color lots. For bulk t t-shirt orders, integrate in a single round of physical tasting on the actual blanks you will use, then record your settings and keep back a recommendation t-shirt for quality control.

If you run a print as needed brochure, carve out a water based capsule of finest sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not simply on screens. When a consumer rubs their thumb throughout a print and feels nothing however fiber, you have actually won. That's the minute water based and discharge provide, and why they deserve a place in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.