November 3, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in constant stress: the push for softer, more breathable prints that individuals custom t shirts printing really take pleasure in wearing, and the need to produce at scale without compromising the environment or the bottom line. That stress has actually shaped how I select inks, pretreatments, and materials for custom-made apparel jobs. For many years, I've discovered that water based inks and discharge printing are not just buzzwords, they are practical tools that produce lovely results and genuine comfort, especially for T shirt printing that requires to stand up to day-to-day wear.

If you run a brand, handle bulk t shirt orders, or simply want your tailored t-shirts to seem like a favorite from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The best choice can make the distinction between a t-shirt that gets used when and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and remedies into a movie, water based inks absorb into the fibers. That single characteristic describes the majority of the advantages and trade-offs. Prints feel soft since you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is often indistinguishable from the shirt itself. For custom t t-shirts created for convenience, this is the path to the "retail feel" clients ask for.

There are two primary households: standard water based and discharge. Basic water based ink works best on white or very light t-shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either require a heavier print or you change to release. Release printing uses an activator that raises the dye from the fabric during treating, basically whitening the shirt's color in the printed locations, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, typically with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks normally include less unstable Jacksonville T shirt printing online organic substances than solvent-heavy options and avoid PVC altogether. Lots of are certified with rigorous requirements like Oeko-Tex or meet retail testing programs that prohibit specific phthalates and heavy metals. If you offer custom-made clothing into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You also need to take a look at shop practices: purification on your washout cubicle, reclaim chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge requires an activator, normally based upon zinc formaldehyde sulfoxylate or similar substances, purchase Jacksonville Custom t shirts which has its own handling and ventilation requirements. In a well-run shop, exposure is managed and waste is captured. If you're utilizing print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and treating controls dialed in. Real sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not purchase a graphic tee due to the fact that they like the ink. They buy it due to the fact that the garment looks great, feels excellent, and keeps that character after duplicated cleaning. Water based inks, consisting of discharge, provide you that broken-in convenience from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes receive from heavy plastisol when you extend throughout the chest.

I keep a shelf of contrast shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the exact same art looks glossier and still pops more under extreme light, which some streetwear customers prefer, however the user feedback is consistent: water based feels like a premium garment.

Color, protection, and how expectations shape results

Color precision with water based inks refers control, humidity, and the fabric's own color. On white or heather light t-shirts, basic water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge includes variables. Different dye lots discharge differently, even within the same brand name and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add guides the final color, but you're still dealing with a background that is shifting as the color is removed.

That's not a flaw, it's part of the medium. Lots of designers embrace the slightly vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand needs laser-precise color reproduction for business logo designs, either order test prints on the specific batch you prepare to utilize or consider a water based underbase or hybrid technique where needed. For wholesale t shirts that will be distributed nationally, put example approvals into your process so there are not a surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink wonderfully. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge only raises the cotton portion. That suggests your color fills the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks deliberate if you style for it. If your goal is flat, vibrant color on a poly mix, conventional plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and inconsistent pressure that appear as blank micro-gaps. If you should print on completed garments, expect small voids along seams, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry quicker in the screen, which works on fabric but can lock a mesh if you pause too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a devoted screen rewetting solution at hand, and keep the print space humidity in a stable range, roughly 45 to 55 percent, to prevent premature drying. Manual press operators will observe how quickly a basic water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and consistent rate, decrease clogging.

Curing is where lots of novices fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with sufficient airflow makes the difference. You desire even heat across the belt and adequate dwell to reach the producer's remedy temperature throughout the ink layer, not simply at the surface area. Shirts leaving the tunnel should be dry to the touch with no cool areas. For discharge, the chemical reaction takes place during this remedy, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on proper cure and fiber engagement. A well-cured water based print on cotton can last longer than the t-shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual evaluation for fading and cracking. Water based prints show steady softening and a mild fade in the exact same method denim unwinds. Plastisol's failure mode is different, normally breaking if the ink layer is too thick or under-cured. For personalized shirts that need to look proficient at a family reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs vary regionally, but the economics fall into familiar patterns. Water based ink itself is often comparable to plastisol at the gallon level, but you invest more in store environment and drying capability. On press, water based can be somewhat slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, autos run at similar speeds. Where it actually pays off remains in perceived worth. A soft print on a mid-tier blank typically feels premium without jumping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print as needed that needs over night turn-around and art changes constantly, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel trade-offs. When you handle wholesale t shirts with numerous colorways and should keep stock flexible, a versatile water based palette on light garments is effective, considering that you avoid the weight and tightness that accumulate with several underbases in plastisol.

Design options that bring out the very best in water based and discharge

Design preparation starts with the material color and ends with treating. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color peeks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood locations can complete with discharge, specifically on high-absorbency cotton. If you need razor unfavorable space, different the art to print unfavorable shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment instead of relying on a digital mockup. A mockup can not catch fiber interaction and dye lift.

When you need to say no to discharge

There are times I encourage versus discharge. Polyester-rich garments are top of the list. The activator can cause color migration, specifically with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor odor during curing, discharge days in the shop are obvious. Well-managed air flow reduces this, but it becomes part of the process.

If a customer needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles frequently sink, and the impact is more satin than real metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, set up a workflow that gets rid of guesswork. An easy approach keeps surprises at bay and helps you hit deadlines for launches and events.

  • Decide on material initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, premium cotton for standard water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is typically adequate to lock approvals, particularly for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and describe appropriate ranges for dark discharge prints, with photos of previous work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for customers, then validate your remedy times so clean resilience matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: quick art modifications, small batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually become the default, however water based screen printing can fit POD if you arrange catalog strategy. For designs that are high volume even at little daily amounts, pre-burning screens and keeping a little stock of popular sizes lets you ship same day with water based prints that feel much better than many DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol task, I discuss what they are purchasing. They get the soft hand that retail customers relate with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the difference for a standard three-color front hit may be modest, often a little uplift that can be reduced the effects of by picking a slightly more affordable blank. If the program is for wholesale t shirts entering into shops or e-commerce at premium rate points, the enhancement in perceived value more than covers the change.

For personalized t-shirts, such as charity runs or college clubs, alternatives matter. Offer a base rate with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some clients enhance for expense, others for feel. Fulfilling both lets you serve a larger market without diluting your craft.

Care guidelines that customers really follow

Care labels typically read like legal disclaimers. Keep it easy and reasonable so the shirt survives reality. Water based and discharge prints choose cooler washes and lower dryer heat, however they will endure regular laundering if effectively cured. I suggest phrasing care pointers in human terms on product pages: wash cold with similar colors, topple dry low, avoid fabric softeners if you want colors to remain crisp. The last note matters because some conditioners can transfer movies on fibers, dulling the visual contrast of fine lines.

I've tested these directions in-house: two identical t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed a little quicker fading of mid-tones, yet still looked excellent. That tolerance comes from right remedy, not from babying the garment.

All over print concepts that do not combat the limitations

All over print catches attention, but printing flood coats on assembled garments with water based inks can be unforgiving. Instead of battling joints, design for them. Usage tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks deliberate when it breaks at hems. Additionally, run panel printing and stitch. Brand names that offer restricted runs can justify cut-and-sew for 100 to 300 pieces if the style warrants it. The completed garments read as custom-made from a range, which is the goal.

A short anecdote from a hectic season

One spring we ran a series for a regional music celebration. The client wanted soft black tees with a sunburst print that seemed like it resided in the material. We sampled on three blacks from two mills. Batch one raised easily with discharge, batch two stayed stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the reaction. The result: consistent tees throughout 2,400 units, each with a soft, breathable print that sold out by day two.

That task taught the team to treat discharge like cooking, not chemistry on a chalkboard. The recipe matters, however so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to process, not the ink household. Under-curing is the first culprit. Water based ink that feels dry can still be under-cured if the core of the print never hit the required temperature for the best period. Use a donut probe or an embedded thermochromic strip to determine true ink movie temperature, not simply clothes dryer setpoints. Screen lockup is the second. Keep a consistent pace on press, flood between prints, and control shop humidity.

A 3rd risk is overlooking fabric variability. If you change blanks mid-run due to the fact that a size runs out stock, you might see shifts in color. Build contingency into your getting. For brand names preparing ahead, choosing a basic blank and locking it with your supplier minimizes surprises.

Final guidance for selecting your path

If your priority is soft, breathable custom-made clothing that consumers keep wearing, water based inks are worth the knowing curve. Use basic water based upon light garments for clean detail and matte color. Move to discharge on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and plan for slight color variation with discharge, specifically throughout color lots. For bulk t shirt orders, integrate in a single round of physical sampling on the actual blanks you will use, then document your settings and keep back a recommendation shirt for quality control.

If you run a print as needed catalog, carve out a water based capsule of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized results and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not simply on screens. When a customer rubs their thumb throughout a print and feels nothing however fiber, you have actually won. That's the moment water based and discharge provide, and why they deserve a place in any serious store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.