November 3, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

View on Google Maps
2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
Follow Us:

People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent tension: the push for softer, more breathable prints that people actually enjoy wearing, and the need to produce at scale without jeopardizing the environment or the bottom line. That tension has shaped how I pick inks, pretreatments, and materials for customized clothing projects. For many years, I've found out that water based inks and discharge printing are not just buzzwords, they are practical tools that produce stunning results and genuine comfort, specifically for T shirt printing that requires to withstand daily wear.

If you run a brand name, manage bulk t shirt orders, or simply want your customized shirts to feel like a favorite from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The ideal option can make the difference between a t-shirt that gets worn as soon as and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a movie, water based inks take in into the fibers. That single particular describes most of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is typically equivalent from the shirt itself. For custom t t-shirts designed for convenience, this is the path to the "retail feel" customers ask for.

There are 2 primary households: basic water based and discharge. Basic water based ink works best on white or very light t-shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either need a heavier print or you switch to discharge. Discharge printing utilizes an activator that raises the color from the material during treating, essentially bleaching the t-shirt's dye in the printed areas, then changes it with your pigment. Completion result Jacksonville Custom t shirts printing is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unload the chemistry and the workflow. Water based inks normally consist of less volatile organic substances than solvent-heavy options and avoid PVC entirely. Numerous are compliant with rigorous requirements like Oeko-Tex or meet retail screening routines that prohibit specific phthalates and heavy metals. If you offer customized apparel into corporate health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system concept. Ink is one part. You also require to look at shop practices: filtration on your washout booth, recover chemistry, energy use on your dryer, and even fabric sourcing. Discharge requires an activator, usually based upon zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation needs. In a well-run shop, direct exposure is managed and waste is recorded. If you're utilizing print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls dialed in. Real sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not purchase a graphic tee since they enjoy the ink. They purchase it since the garment looks good, feels excellent, and keeps that character after repeated cleaning. Water based inks, including discharge, offer you that broken-in convenience from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes get from heavy plastisol when you extend throughout the chest.

I keep a rack of comparison shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed somewhat, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under extreme light, which some streetwear customers choose, however the wearer feedback is consistent: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks is a matter of control, humidity, and the fabric's own dye. On white or heather light shirts, standard water based ink can hit tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge includes variables. Different dye lots discharge differently, even high quality Jacksonville T shirt printing within the same brand name and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, however you're still dealing with a background that is shifting as the dye is removed.

That's not a flaw, it becomes part of the medium. Lots of designers welcome the a little vintage character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand needs laser-precise color recreation for corporate logo designs, either order test prints on the precise batch you plan to use or consider a water based underbase or hybrid method where required. For wholesale t t-shirts that will be distributed nationally, put example approvals into your procedure so there are not a surprises at scale.

Fabric matters more than the majority of people think

A water based print is a partnership in between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and drinks ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge only lifts the cotton part. That suggests your color fills the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your objective is flat, vibrant color on a poly mix, standard plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees presents seams, folds, and irregular pressure that appear as blank micro-gaps. If you need to print on completed garments, expect small voids along seams, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry much faster in the screen, which works on material but can lock a mesh if you stop briefly too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting service at hand, and keep the print room humidity in a steady variety, approximately 45 to 55 percent, to prevent premature drying. Manual press operators will notice how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and consistent pace, decrease clogging.

Curing is where many novices fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with sufficient air flow makes the difference. You want even heat throughout the belt and adequate dwell to reach the manufacturer's remedy temperature level throughout the ink layer, not simply at the surface area. T-shirts exiting the tunnel must be dry to the touch without any cool areas. For discharge, the chemical reaction occurs throughout this remedy, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct treatment and fiber engagement. A well-cured water based print on cotton can outlive the t-shirt. I determine sturdiness by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual assessment for fading and cracking. Water based prints reveal gradual softening and a mild fade in the same way denim unwinds. Plastisol's failure mode is various, generally splitting if the ink layer is too thick or under-cured. For individualized shirts that require to look good at a household reunion and still remain in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs vary regionally, but the economics fall into familiar patterns. Water based ink itself is often comparable to plastisol at the gallon level, however you invest more in store environment and drying capacity. On press, water based can be slightly slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, cars run at similar speeds. Where it really settles is in perceived worth. A soft print on a mid-tier blank frequently feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print as needed that needs over night turn-around and art changes constantly, direct-to-garment or DTF might be much better operationally, though both have their own ecological and feel trade-offs. When you handle wholesale t t-shirts with several colorways and should keep stock versatile, a flexible water based palette on light garments is efficient, since you avoid the weight and tightness that build up with numerous underbases in plastisol.

Design options that draw out the best in water based and discharge

Design planning starts with the fabric color and ends with curing. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color peeks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can complete with discharge, specifically on high-absorbency cotton. If you require razor unfavorable area, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of relying on a digital mockup. A mockup can not catch fiber interplay and dye lift.

When you need to state no to discharge

There are times I recommend against discharge. Polyester-rich garments are top of the list. The activator can cause color migration, particularly with sublimated or cationic-dyed efficiency shirts, resulting in affordable custom t shirts ghosting or brownish casts. Some garment dyes, especially reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to small smell throughout curing, discharge days in the shop are visible. Well-managed airflow alleviates this, however it belongs to the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, however the particles frequently sink, and the result is more satin than real metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established custom t shirts Jacksonville same day a workflow that eliminates uncertainty. An easy technique keeps surprises at bay and assists you hit due dates for launches and events.

  • Decide on material initially, then ink: pick 100 percent ringspun cotton for discharge, or light, high-quality cotton for basic water based. Avoid high poly unless the heathered effect is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is usually enough to lock approvals, particularly for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and describe acceptable ranges for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for customers, then confirm your cure times so wash sturdiness matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: quick art changes, small batch sizes, and the need for a broad color range. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you organize catalog technique. For styles that are high volume even at small daily quantities, pre-burning screens and keeping a little stock of popular sizes lets you deliver same day with water based prints that feel better than lots of DTG outputs. It works best when you keep art to one or two colors and choose light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a basic plastisol task, I describe what they are purchasing. They get the soft hand that retail customers equate with quality, improved breathability, and compliance for delicate purchasers. On a per-shirt basis, the distinction for a standard three-color front hit may be modest, typically a small uplift that can be neutralized by choosing a slightly more economical blank. If the program is for wholesale t shirts entering into boutiques or e-commerce at exceptional cost points, the enhancement in viewed worth more than covers the change.

For customized t-shirts, such as charity runs or college clubs, alternatives matter. Offer a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients enhance for expense, others for feel. Satisfying both lets you serve a wider market without diluting your craft.

Care instructions that consumers really follow

Care labels frequently check out like legal disclaimers. Keep it basic and realistic so the shirt endures reality. Water based and discharge prints choose cooler washes and lower clothes dryer heat, however they will endure normal laundering if properly cured. I recommend phrasing care tips in human terms on item pages: wash cold with similar colors, topple dry low, prevent material conditioners if you want colors to remain crisp. The last note matters since some softeners can deposit films on fibers, dulling the visual contrast of great lines.

I have actually evaluated these directions in-house: two similar shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed a little quicker fading of mid-tones, yet still looked great. That tolerance originates from appropriate cure, not from babying the garment.

All over print ideas that do not combat the limitations

All over print catches attention, but printing flood coats on assembled garments with water based inks can be unforgiving. Rather of battling joints, style for them. Usage tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and sew. Brands that sell restricted runs can validate cut-and-sew for 100 to 300 pieces if the design requires it. The finished garments read as customized from a distance, which is the goal.

A short anecdote from a busy season

One spring we ran a series for a regional music celebration. The client desired soft black tees with a sunburst print that felt like it resided in the material. We tested on 3 blacks from 2 mills. Batch one raised cleanly with discharge, batch 2 stayed stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the response. The result: constant tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the crew to treat discharge like cooking, not chemistry on a blackboard. The dish matters, however so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to procedure, not the ink family. Under-curing is the first culprit. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temp for the right period. Utilize a donut probe or an embedded thermochromic strip to determine real ink film temperature level, not simply dryer setpoints. Screen lockup is the 2nd. Keep a consistent speed on press, flood between prints, and control shop humidity.

A 3rd risk is overlooking fabric irregularity. If you change blanks mid-run because a size runs out stock, you might see shifts in color. Construct contingency into your buying. For brands planning ahead, choosing a basic blank and locking it with your provider reduces surprises.

Final guidance for selecting your path

If your priority is soft, breathable customized garments that clients keep wearing, water based inks deserve the knowing curve. Usage standard water based upon light garments for tidy detail and matte color. Move to release on 100 percent cotton when you want the softest prints on dark shirts. Accept and prepare for minor color variance with discharge, particularly across color lots. For bulk t t-shirt orders, integrate in a single round of physical tasting on the actual blanks you will use, then record your settings and keep back a reference t-shirt for quality control.

If you operate a print as needed catalog, carve out a water based pill of best sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are judged in the hands, not simply on screens. When a client rubs their thumb throughout a print and feels nothing however fiber, you've won. That's the minute water based and discharge deliver, and why they deserve a place in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.