October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in continuous stress: the push for softer, more breathable prints that individuals in fact delight in wearing, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That tension has formed how I pick inks, pretreatments, and fabrics for customized apparel projects. For many years, I have actually discovered that water based inks and discharge printing are not simply buzzwords, they are useful tools that produce gorgeous outcomes and real convenience, especially for T t-shirt printing that needs to stand up to everyday wear.

If you run a brand, manage bulk t t-shirt orders, or just desire your personalized t-shirts to seem like a favorite from the very first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The ideal choice can make the difference between a shirt that gets used once and one that ends up being the go-to.

What water based ink in fact is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and remedies into a film, water based inks take in into the fibers. That single characteristic describes most of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is often indistinguishable from the shirt itself. For custom t t-shirts created for convenience, this is the path to the "retail feel" clients ask for.

There are 2 main households: basic water based and discharge. Standard water based ink works best on white or very light t-shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either require a much heavier print or you switch to discharge. Discharge printing utilizes an activator that raises the dye from the material during curing, basically whitening the shirt's dye in the printed areas, then changes it with your pigment. The end outcome is the softest possible print on dark cotton, frequently with exceptional detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks usually consist of less unpredictable natural compounds than solvent-heavy alternatives and avoid PVC completely. Lots of are compliant with strict requirements like Oeko-Tex or satisfy retail testing programs that ban certain phthalates and heavy metals. If you offer customized apparel into business wellness programs, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You also require to look at store practices: filtration on your washout cubicle, reclaim chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge requires an activator, usually based upon zinc formaldehyde sulfoxylate or similar compounds, which has its own handling and ventilation needs. In a well-run shop, exposure is managed and waste is recorded. If you're using print on demand with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not buy a graphic tee due to the fact that they enjoy the ink. They buy it because the garment looks good, feels excellent, and keeps that character after repeated washing. Water based inks, including discharge, offer you that broken-in convenience from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you often get from heavy plastisol when you stretch across the chest.

I keep a shelf of contrast t-shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the exact same art looks glossier and still pops more under severe light, which some streetwear customers prefer, however the wearer feedback corresponds: water based feels like a premium garment.

Color, coverage, and how expectations form results

Color accuracy with water based inks is a matter of control, humidity, and the material's own color. On white or heather light shirts, standard water based ink can hit tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge includes variables. Various color lots discharge differently, even within the exact same brand and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, but you're still working with a background that is moving as the color is removed.

That's not a flaw, it belongs to the medium. Many designers accept the somewhat classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand needs laser-precise color recreation for business logo designs, either order test prints on the exact batch you plan to utilize or think about a water based underbase or hybrid method where needed. For wholesale t shirts that will be distributed nationally, put example approvals into your process so there are no surprises at scale.

Fabric matters more than many people think

A water based print is a collaboration between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just raises the cotton part. That suggests your color saturates the cotton while the polyester and rayon stay as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your goal is flat, vivid color on a poly mix, conventional plastisol or a specialized low-cure system may be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees introduces seams, folds, and inconsistent pressure that appear as blank micro-gaps. If you must print on completed garments, anticipate little spaces along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry much faster in the screen, which is useful on fabric but can lock a mesh if you pause too long. Running a higher mesh for detail, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print space humidity in a consistent variety, approximately 45 to 55 percent, to prevent early drying. Manual press operators will observe how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and constant pace, reduce clogging.

Curing is where lots of novices miss the mark. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with adequate airflow makes the distinction. You want even heat throughout the belt and sufficient dwell to reach the producer's cure temperature throughout the ink layer, not just at the surface area. T-shirts exiting the tunnel needs to be dry to the touch without any cool areas. For discharge, the chain reaction occurs during this remedy, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends on proper remedy and fiber engagement. A well-cured water based print on cotton can last longer than the t-shirt. I determine durability by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual evaluation for fading and cracking. Water based prints reveal progressive softening and a gentle fade in the same method denim unwinds. Plastisol's failure mode is various, usually splitting if the ink layer is too thick or under-cured. For customized shirts that require to look proficient at a family reunion and still be in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs differ regionally, however the economics fall under familiar patterns. Water based ink itself is frequently comparable to plastisol at the gallon level, however you invest more in store environment and drying capacity. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to fit together, squeegee durometer, and off-contact. As soon as tuned, automobiles perform at similar speeds. Where it actually settles is in perceived value. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that requires overnight turn-around and art changes constantly, direct-to-garment or DTF might be better operationally, though both have their own ecological and feel compromises. When you handle wholesale t shirts with numerous colorways and need to keep stock flexible, a versatile water based scheme on light garments is effective, given that you prevent the weight and stiffness that collect with multiple underbases in plastisol.

Design choices that highlight the very best in water based and discharge

Design planning starts with the material color and ends with treating. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the t-shirt color looks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood locations can complete with discharge, specifically on high-absorbency cotton. If you require razor negative space, separate the art to print unfavorable shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment rather than relying on a digital mockup. A mockup can not capture fiber interaction and color lift.

When you should state no to discharge

There are times I encourage against discharge. Polyester-rich garments are top of the list. The activator can cause dye migration, specifically with sublimated or cationic-dyed performance shirts, leading to ghosting or brownish casts. Some garment dyes, especially reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to small smell throughout treating, discharge days in the shop are visible. Well-managed air flow mitigates this, however it is part of the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, however the particles frequently sink, and the result is more satin than true metal. For high-opacity neons on dark t-shirts that need to be billboard-bright, you might need a water based underbase tuned for opacity or a switch vector vs raster for DTG to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or rely on a partner, established a workflow that removes guesswork. A simple technique keeps surprises at bay and assists you hit deadlines for launches and events.

  • Decide on fabric first, then ink: pick one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Prevent high poly unless the heathered effect is desired.
  • Request test prints on the precise blanks: one shirt per colorway is generally adequate to lock approvals, specifically for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain appropriate varieties for dark discharge prints, with images of previous work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for customers, then verify your treatment times so wash sturdiness matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own constraints: fast art modifications, small batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you organize brochure technique. For styles that are high volume even at small day-to-day amounts, pre-burning screens and keeping a small stock of popular sizes lets you ship same day with water based prints that feel much better than many DTG outputs. It works best when you keep art to one or two colors and choose light garments.

If your POD model depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a standard plastisol job, I explain what they are buying. They get the soft hand that retail customers correspond with quality, enhanced breathability, and compliance for delicate purchasers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, often a small uplift that can be reduced the effects of by picking a slightly more affordable blank. If the program is for wholesale t shirts entering into stores or e-commerce at superior price points, the enhancement in perceived worth more than covers the change.

For personalized shirts, such as charity runs or college clubs, alternatives matter. Deal a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients optimize for cost, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care directions that clients in fact follow

Care labels often check out like legal disclaimers. Keep it easy and reasonable so the shirt makes it through real life. Water based and discharge prints choose cooler washes and lower dryer heat, however they will withstand typical laundering if effectively treated. I recommend phrasing care suggestions in human terms on item pages: wash cold with comparable colors, tumble dry low, prevent fabric conditioners if you want colors to stay crisp. The last note matters due to the fact that some conditioners can transfer films on fibers, dulling the visual contrast of great lines.

I have actually checked these directions in-house: 2 similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly much faster fading of mid-tones, yet still looked great. That tolerance originates from right cure, not from babying the garment.

All over print concepts that do not battle the limitations

All over print tri-blend t shirts catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of battling joints, design for them. Use tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and sew. Brand names that sell limited runs can validate cut-and-sew for 100 to 300 pieces if the design requires it. The completed garments read as custom from a range, which is the goal.

A quick anecdote from a hectic season

One spring we ran a series for a local music celebration. The client wanted soft black tees with a sunburst print that felt like it lived in the material. We sampled on 3 blacks from 2 mills. Batch one raised cleanly with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to complete the reaction. The result: constant tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That task taught the crew to deal with discharge like cooking, not chemistry on a blackboard. The dish matters, however so does tasting and adjusting.

Common risks and how to prevent them

Most issues I see trace back to process, not the ink household. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temperature for the ideal duration. Utilize a donut probe or an embedded thermochromic strip to determine true ink film temperature level, not just clothes dryer setpoints. Screen lockup is the 2nd. Keep a consistent rate on press, flood in between prints, and control shop humidity.

A 3rd pitfall is overlooking material variability. If you switch blanks mid-run due to the fact that a size is out of stock, you might see shifts in color. Construct contingency into your purchasing. For brand names preparing ahead, choosing a basic blank and locking it with your provider reduces surprises.

Final guidance for picking your path

If your concern is soft, breathable custom-made garments that clients keep wearing, water based inks deserve the knowing curve. Usage standard water based on light garments for tidy detail and matte color. Move to discharge on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and plan for slight color difference with discharge, particularly throughout dye lots. For bulk t t-shirt orders, build in a single round of physical sampling on the real blanks you will use, then document your settings and keep back a referral t-shirt for quality control.

If you run a print as needed catalog, carve out a water based pill of finest sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are judged in the hands, not just on screens. When a customer rubs their thumb across a print and feels absolutely nothing but fiber, you've won. That's the moment water based and discharge deliver, and why they deserve a location in any severe shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.